New attempt to promote Korean companies to domestic and foreign markets in post-coronavirus era!
On Apr. 21, the Ministry of Food and Drug
Safety and the Ministry of Health and Welfare announced at the National Council
that they enacted the enactment of the Enforcement Decree of the Medical Device
Industry Fostering and Innovative Medical Device Supporting Act. The
enforcement decree is to take effect on May 1. It is expected to be a starting
point for accelerating the development and commercialization of innovative
products in Korea's medical device industry, and it will foster the medical
device industry and expand new treatment opportunities. It is meaningful in the
way that it accelerates the development and commercialization of innovative
products and industrial development at the present time when the medical device
companies are actively developing technologies and entering the global market.
For this, MIK HOT SPOT, the online
exhibition for investment and business expansion of the innovative companies in
KHIDI Health Industry Startup Innovation Center that will lead Korea, opened on
April 23. As the business through online is rapidly growing due to the
coronavirus issue, various attempts are being made to activate online business
and investment in preparation for non-face-to-face economic growth.
Online exhibitions are expected to become a
trend rather than countermeasures in the post-coronavirus era, and many company
supporting organizations including KOTRA, KITA, and KOSMES are making various
attempts to promote online exports.
AVING NEWS, Korea's only convention media
and online exhibition center by itself, began this project to help small and
medium-sized Korean companies to enter the domestic and foreign markets through
MIK Hot Spot (Made in Korea Online Exhibition) on its way to become the global
online hot spot.
The online exhibition consists of opening
the MIK ONLINE HOT SPOT exhibition, business introduction video for buyers and
investors, domestic and global promotion, target promotion for MIK HOT SPOT
network, and post-management after contacting the buyers and investors, open
for 365 days a year.
A total of eight companies participated in
the MIK Hot Spot_KHIDI Health Industry Startup Innovation Center. △K-Hub
△Custom My Skin △Technical Trend Company △EverEx △AnyAir △Eli Frontier △IG
△K-Hub (nutritional supplement platform My Hub)
My Hub, developed by K-Hub, is an
artificial intelligence algorithm developed by nutritionists and pharmacists
from Seoul National University that provides an appropriate target intake
amount to consumers. It is an app that provides how much the target intake has
been achieved sensibly with a graph.
Rather than recommending a specific
product, consumers can see all the health functional foods and pharmaceutical
supplements manufactured in Korea and overseas from the database and compare
the ingredients and characteristics to obtain information that are objective.
In the app, in-depth ingredient information and health information can be
obtained through expert video content, and real information written by
consumers can be viewed rather than false reviews written for marketing, so
reliable information can be checked.
△Custom My Skin (organic moisturizer)
Custom My Skin organic moisturizer is made
of 99.9% nature-derived materials, and based on Kim's own experience in
treating burns, it aims to minimize irritation of sensitive skin while
maintaining moisturizing power and inhibiting discoloration.
The sprout barley moisturizing facial cream
is 31.5% organic and is made for extremely dry skin, skin irritation caused by
losing balance of oil and moisture and moisturizing the skin after burns. It is
made of natural cosmetic ingredients like barley sprout extracts, citron from
Goheung, and camellia oil, all coming from Korea.
△Technical Trend Company (non-contact negative pressure smart mask)
The non-contact negative pressure smart
mask is a mask for fine dust and yellow dust that can solve the problems of
having trouble breathing, skin trouble, and makeup on the mask because it is a
Unlike other disposable masks, it is a hard
case product that can be used semi-permanently. Filter can be easily replaced
with a simple touch, and the negative pressure creates differences in pressure
so that the air from the outside cannot be mixed into it. Also, since it is a
non-contact method, it does not directly contact the skin, solving the problems
of skin trouble and difficulty in breathing.
△EverEx (knee joint exercise device KneeEx)
KneeEx, a specialized exercise device for
knee joints, was developed to help people with early-stage arthritis or who had
gone through surgery, realizing that there are not many devices that can help
them exercise properly. The name of the device is a compound word of "knee" and
"exercise," literally meaning the device to help exercise the knee.
To be more specific, KneeEx is a wearable
healthcare solution composed of software equipped with a hardware device with
an exercise intensity control function, an electric stimulator (EMS), a muscle
mass measurement device, and a communication module that can communicate with a
smartphone app, and also an exercise guide, a goal-achieving game, and exercise
data storage that enables communication with medical staff.
△AnyAir (personalized health mask Air Keeper)
Air Keeper is a personalized health mask
that can acquire precise scan data through a face scanner in an application or
a hospital, using the customized technology optimized for the face type
suitable for each individual, as well as the function of a health mask.
When the customer sends facial scan data to
the head office, the head office designs the mask tailored to the individual
and then requests the mask manufacturer, and delivers to the customer through a
distribution and delivery company. As a result, AnyAir can hold big data such
as scan data of individual faces and information on mask making design.
△ Eli Frontier (edible insect comprehensive platform YouTubucks)
The YouTubucks platform is a comprehensive
platform for everything related to edible insects. Simply, it provides edible
insect finished products, raw material sales, food licensing, exports, and
services to find edible insect raw materials at once.
Edible insects are not widely sold in
Korea, but they are actually foods that are in the spotlight abroad. In pure
protein content alone, insects have more than beef, so it can gain popularity
as a well-being diet food that does not cause weight gain, and it can also be
used as a protein ingredient consumed after exercise.
△IG (portable menstrual cup sterilizer)
IG's portable menstrual cup sterilizer
irradiates UV rays by using the UVA and UVC lamps in two directions, and the
inside is chrome-plated to prevent blind spots through diffuse reflection. The
existing UV sterilizer only has one lamp, so the user had to turn the menstrual
cup several times to sterilize it, but this device improved this.
The electrolytic water sterilizer sterilizes not by boiling water, but by the electrolysis of water. It can sterilize by reducing the damage to the menstrual cup and reduce the risk of burns to the user. The user can visually check the operation of the product, or cover the outer case according to the surrounding environment to protect privacy.
△Optier (customized mouse)
Optier uses 3D printers and 3D scanners to
create computer mice that fit the hands of handicapped persons. In Korea, 1.2
million people with physical disabilities (amputation, joint problem,
dysfunction) and 250,000 people with brain lesions (spinal cord injuries, Lou
Gehrig, etc.) have difficulties in using computers, leading to information
isolation and social disconnection.
The existing computer-assisting technology
devices for the disabled out in the market are too expensive, and the devices
cannot be universal for these people with various disabilities and symptoms. To
solve these problems, this company is providing customized computer equipment
with 3D printers and 3D scanners to the disabled, hoping to be used widely.
The products and services of the major
companies of KHIDI Health Industry Startup Innovation Center in the MIK Hot
Spot (Made in Korea Online Exhibition) will also be displayed in BIO KOREA
2020. Asia's biggest bio convention BIO KOREA 2020 co-organized by KHIDI and
Chungbuk Province and sponsored by MOHW will be open online due to the COVID-29
pandemic on May 18-23. Virtual exhibition halls, conference, and business
forums will be operated, and the companies will be promoting their
competitiveness. Also, with video meetings, businesses between overseas
speakers, buyers, and domestic and foreign participating companies will be
made. To date, more than 160 companies have applied for the virtual exhibition
booth at BIO KOREA 2020. Companies wishing to participate can apply through the
web page or email by Apr. 30.
AVING News has been running online
exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube
online exhibition has placed itself as Korea's largest online exhibition hall
that opens 365 days a year with 19,000 videos (booths) with more than 800,000
visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline
network, the MIK Hot Spot online exhibition is scheduled to be held weekly
according to the field, target market, and participating institutions, and it will
be presented as a new type of online business by transforming the know-hows and
values of the participating companies according to the trend. Companies that
want to participate can apply and apply through the marketing support projects
from supporting institutions in the local governments. Refer to the
institutions for more information.