LinkOptics walked on a solid road in the
optical communication business until the late 90s, but fell into a recession in
the 2000s. President Choi Yong-won of LinkOptics thought hard and came up with
the integration of the artificial light source technology that was used in the
existing mining industry into the medical business.
Funding for R&D then became an issue.
That's when he found out about the business conversion support project run by
KOSMES, and he received support of 400 million won from 2017 to 2018. CEO Choi
looked back in retrospect and said, "We would not have made it to through the
pilot testing that cost 50 million won per product if it weren't for KOSMES.
Thanks to the support from the government, we were able to develop eight
products in two years."
LinkOptics which participated in MIK Hot Spot (Made in Korea Online Exhibition) Gwangju/Jeonnam, hopes to meet buyers and investors. AVING News, the host of the online exhibition, met CEO Choi Yong-won from LinkOptics for the interview.
Tell us about LinkOptics' competitiveness.
In the field of optical medicine,
LinkOptics gained a competitive edge by acquiring more clinical data than any
other companies in Korea, and our Low Level Laser Therapy (LLLT) were certified
by MFDS for whitening and regenerative effects. This year, we have released
beauty products made with a wide range of medical clinical experience. Our
small LED mask Luminiel is a wireless, flexible mask with lights connected to
paper battery made by our advanced technology unparalleled by no one.
What are the special features of Luminiel?
It is a product that has been clinically
tested in MFDS for skin improvement like anti-aging and acne, and also for
removing vitiligo, bedsores, and pain. Also, it is thin and light by being
wireless, making it stand out from other LED beauty devices that are heavy to
carry. Users can feel freer by using this device. The LED density is high,
making it more effective.
Online marketing is taking more roles these
days due to the COVID-19 issue. Since the limitation on the offline activities
is applied to the companies as well as the investors and buyers, many are
looking for company information online. In this day and age, online convention
has transformed itself from being an alternative to the main trend. In
particular, it is expected that the "video" that delivers company information
will play the role of a company's "SFO (Store, Factory, Office)" at the final
point of communication.
For this, the global news network AVING
News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to
help small and medium-sized companies enter the market and attract investment
on April 9, 365 days a year. Already, more than 90% of AVING's main subscribers
are clients of companies, such as buyers, consumers, and investors who search
for specific products and company information. AVING News contents are surely
'"SOF (Store, Office, Factory)" by itself, making it a very attractive
exhibition hall in that sense.
AVING News has been running online
exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube
online exhibition has placed itself as Korea's largest online exhibition hall
that opens 365 days a year with 19,000 videos (booths) with more than 800,000
visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline
network, the MIK Hot Spot online exhibition is scheduled to be held regularly
according to the field, target market, and participating institutions, and it
will be presented as a new type of online business by transforming the
know-hows and values of the participating companies according to the trend.
Companies that want to participate can apply and apply through the marketing
support projects from supporting institutions in the local governments. Refer
to the institutions for more information.