Zeup Design participated in the MIK Hot
Spot (Made in Korea Online Exhibition) Gwangju/Jeonnam and introduced its
design ball pen POOLEAF with high hopes of meeting buyers and investors.
The design specialty company Zeup Design
Studio is producing a variety of living items by taking motifs from nature.
Zeup Design Studio is making products based on convenient functions, natural
sensibility, and pleasant elements.
POOLEAF comes in three colors and captures
the natural feel that changes over time. POOLEAF delivers the feeling of the
grass blowing in the wind when the user writes with it. There is a small magnet
on the front of the ballpoint pen so that it can stand on a steel surface.
After using the ballpoint pen, it can be used to decorate the space by putting
it in a small vase.
BEAULEAF is a ball pen with small
flower-shaped tip on top of it, and it comes in a total of six colors. The body
is made of silicone, harmless to the human body, and it has a soft grip,
containing the sentiment of grass waving along the wind.
NABINABI is a product with the motif of a
butterfly sitting on a petal to rest. The middle part contains a magnet, so it
can be used as a sticky note or as an interior accessory. Coming in various
colors, this steel deco item can be displayed in various parts of the house.
Each part of the RAINBOW can be rotated 360
degrees and can be used as a pot stand. Even when not in use, it can be used as
a colorful interior accessory to decorate the kitchen in a variety of ways.
Lee Seul-gi, CEO of Zeup Design Studio,
said, "Zeup, meaning juice in Korean, means rich extract," and said,
"I want to reach customers with designs full of contents."
She also said, "In February of last
year at AMBIENTE, we have signed a contract with a German buyer who runs
stationery and souvenirs distribution, and agreed to introduce Zeup Design
Studio exclusively out on the German market. Also, we launched the art block
BANUCO at Design Junction held in London, England in September last year. We
are currently supplying our products in the Louis Vuitton Museum, Picasso
Museum, and Louvre Abu Dhabi."
Online marketing is taking more roles these
days due to the COVID-19 issue. Since the limitation on the offline activities
is applied to the companies as well as the investors and buyers, many are
looking for company information online. In this day and age, online convention
has transformed itself from being an alternative to the main trend. In
particular, it is expected that the "video" that delivers company information
will play the role of a company's "SFO (Store, Factory, Office)" at the final
point of communication.
For this, the global news network AVING
News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to
help small and medium-sized companies enter the market and attract investment
on April 9, 365 days a year. Already, more than 90% of AVING's main subscribers
are clients of companies, such as buyers, consumers, and investors who search
for specific products and company information. AVING News contents are surely
'"SOF (Store, Office, Factory)" by itself, making it a very attractive
exhibition hall in that sense.
AVING News has been running online
exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube
online exhibition has placed itself as Korea's largest online exhibition hall
that opens 365 days a year with 19,000 videos (booths) with more than 800,000
visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline
network, the MIK Hot Spot online exhibition is scheduled to be held regularly
according to the field, target market, and participating institutions, and it
will be presented as a new type of online business by transforming the
know-hows and values of the participating companies according to the trend.
Companies that want to participate can apply and apply through the marketing
support projects from supporting institutions in the local governments. Refer
to the institutions for more information.