New attempt to promote Korean companies to domestic and foreign markets in post-coronavirus era!
MIK HOT SPOT, the online exhibition for
investment and business expansion of Daejeon/Sejong startups that will lead
Korea, opened on April 9. As the business through online is rapidly growing due
to the coronavirus issue, various attempts are being made to activate online
business and investment in preparation for non-face-to-face economic growth.
Online exhibitions are expected to become a
trend rather than countermeasures in the post-coronavirus era, and many company
supporting organizations including KOTRA, KITA, and KOSMES are making various
attempts to promote online exports.
AVING NEWS, Korea's only convention media
and online exhibition center by itself, began this project to help small and
medium-sized Korean companies to enter the domestic and foreign markets through
MIK Hot Spot (Made in Korea Online Exhibition) on its way to become the global
online hot spot.
The online exhibition consists of opening
the MIK ONLINE HOT SPOT exhibition, business introduction video for buyers and
investors, domestic and global promotion, target promotion for MIK HOT SPOT
network, and post-management after contacting the buyers and investors, open
for 365 days a year.
A total of nine companies participated in
the MIK Hot Spot_Daejeon/Sejong. △ Company A (Accelerator) △ RMK (Dalton,
glasses for the color blind) △ D&E (mobile generator) △ ABROS (Guava,
non-facing payment system) △ Big Pictures (CMS, VR simulator) △ Second Ground
(Bacving, baseball image analysis system) △ TI (I-mes, ophthalmic cataract
surgical instrument) △ CMX (ARCH.M, smart supervision app) △ JSK Biomed
(Mirajet, needleless syringe)
△ Company A (Accelerator)
Company A was established in March 2018
with the mission of contributing to society by supporting startups through open
innovation. Company A has experience and expertise in conducting
accelerator programs. It provides accelerator programs are provided to startups
in the early stages, and it provides domestic and global network to grown
startups for fast growth.
△ RMK (Dalton, glasses for the color blind)
Foreign products related to color
correction were expensive and the service was bad. However, no companies in
Korea were working to develop the technology and launch the product. CEO Yoo
Min-ki of RKM jumped directly on the road. And, he succeeded in developing the
glasses for the color blind, Dalton. Dalton is the first eyewear brand for the
color blind developed by RMK. It reproduces vivid colors when users look at
△ D&E (mobile generator)
Currently, D&E is developing a mobile
solar power system that can be easily installed by anyone even in remote areas
where power energy is not easily accessible. It is almost finished with
developing the power generation system using a mobile solar ESS. This is a
solar system that can be installed in 30 minutes by two ordinary people who are
not professional engineers in remote areas without electricity. The biggest
advantage is that it is easy to transport and install.
△ ABROS (Guava, non-facing payment system)
Guava is a system that sends the order
details directly to the store's POS when the customer orders the desired menu
with the mobile app. Consumers no longer have to stand in front of the kiosk to
place orders, and owners can reduce labor and equipment costs. In addition,
this payment system has tremendous potential for development in that it is
compatible with all operating systems. In the future, ABROS will add new
features to increase the satisfaction of consumers and business owners, and
expand the service area to expand to a global platform.
△ Big Pictures (CMS, VR Simulator)
Big Pictures aims to provide better 3D
contents to customers with planning, creativity, and technology. The VR CMS
simulator by Big Pictures is capable of △ supplying high-quality software at a
low price with a customized solution for beginners △ teaching basic operation
methods for beginners on construction machinery △ providing user-operated video
replay function △ remapping the user operation data curriculum, all adding to
superior training effect.
△ Second Ground (Bacving, baseball image analysis system)
The recording method of the sports game
recording platform Bacving has been shifted from the conventional handwriting
method on paper to entering the information by mobile. On top of
the portability of the mobile device, it is easy to enter information like playing
a game, thus increasing the convenience of recording. In addition, it provided
the service to view records of individuals, team, and league through the mobile
application, increasing the accessibility to the records.
△ TI (I-mes, ophthalmic cataract surgical instrument)
I-mes is an ophthalmic cataract surgical instrument using a high elasticity wire rope and high-frequency wave, and it enables quick and safe incision on the anterior capsule. The official said, "I-mes has realized a new cataract surgery technique. It can significantly reduce the learning curve, which provides benefits to both patients and patients." He then said, "We plan to enter the domestic and foreign cataract surgery and artificial lens market. We can supply disposable goods, and also manufacture and perform technology transfer."
△ CMX (ARCH.M, smart supervision app)
ARCH.M is Korea's first and only smart
construction collaboration app in Korea, and its cloud-based application that
allows contractors and supervisors to collaborate at the same time is the best
feature. ARCH.M has 53 built-in standard inspection checklists provided by the
Ministry of Land, Infrastructure and Transport, allowing you to create
checklists without paper documents.
△ JSK Biomed (Mirajet, needleless syringe)
Mirajet is a device that injects drugs into
the skin without a needle and injects them into the skin. It is used by
converting laser energy into pressure and repeatedly delivering small amounts
of drugs to the skin. Medical staff can accurately and quickly deliver the
drug, and patients experience less pain and can return to their daily routine
quickly because there are no injection wounds left. Mirajet is mainly used for
cosmetic purposes, and it can be expanded to the therapeutic market such as
cosmetics and self-injection.
Online marketing is taking more roles these
days due to the COVID-19 issue. Since the limitation on the offline activities
is applied to the companies as well as the investors and buyers, many are
looking for company information online. In this day and age, online convention
has transformed itself from being an alternative to the main trend. In
particular, it is expected that the "video" that delivers company information
will play the role of a company's "SFO (Store, Factory, Office)" at the final
point of communication.
For this, the global news network AVING
News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to
help small and medium-sized companies enter the market and attract investment
on April 9, 365 days a year. Already, more than 90% of AVING's main subscribers
are clients of companies, such as buyers, consumers, and investors who search
for specific products and company information. AVING News contents are surely
"SOF (Store, Office, Factory)" by itself, making it a very attractive
exhibition hall in that sense.
AVING News has been running online
exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube
online exhibition has placed itself as Korea's largest online exhibition hall
that opens 365 days a year with 19,000 videos (booths) with more than 800,000
visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline
network, the MIK Hot Spot online exhibition is scheduled to be held regularly
according to the field, target market, and participating institutions, and it
will be presented as a new type of online business by transforming the
know-hows and values of the participating companies according to the trend.
Companies that want to participate can apply and apply through the marketing
support projects from supporting institutions in the local governments. Refer
to the institutions for more information.