At CES 2020, AARP Showcases Age-Tech and the Market Potential of Consumers Age 50-Plus
[ Lee Eun Sil 2020-01-08 ]  
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AARP will showcase innovation in age-tech and highlight opportunities created by the growing age 50-plus market at booth #41131 in the Sands at CES 2020.

"All businesses and entrepreneurs need to recognize the growing economic power and potential of the 50-plus market and help create innovative solutions to empower us to live better as we age," said AARP CEO Jo Ann Jenkins. "Across our curated exhibit, pitch event, developer challenges and speaking appearances, we are highlighting the ways that our growing older population is driving $8 trillion of economic activity a year, along with innovation and new value creation."

Highlights of AARP's presence at CES 2020 include:

Tuesday, January 7: AARP CEO Jo Ann Jenkins will deliver a Storyteller Stage address at 1 p.m. PT at C Space at the Aria, along with Samsung's Vice President for Digital Health Natalie Schneider. Moderated by Forbes's Marty Swant, Jenkins will discuss AARP's new Longevity Economy outlook that details the societal and economic contributions of people age 50-plus and related market opportunities.

Thursday, January 9: Pro Football Hall of Fame quarterback Joe Montana will moderate a pitch event produced by CTA Foundation, and P&G Ventures and sponsored by AARP. The event will feature startups developing sports/fitness technologies to help people stay active as they age and get back in the game of life after pain, illness or injury. The competition is from 1-2:30 p.m. PT, at the Startup Stage in Sands Hall G.

→ Go to CES 2020 news special page

[AVING NEWS Special Report Team for CES 2020: Ideak Kim, Joseph Choe, Min Choi, MyungJin Shin, Dong-Kwan Kim, Eunsil Lee, JungHyun Ko]

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by Lee Eun Sil (www.aving.net)

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