2019 COEX Food Week was held at COEX in
Samseong-dong for 4 days from Nov. 20 (Wed) to 23 (Sat), and global media
selected the Best of Start Up Top 7 companies.
The following companies have been selected.
At the event, media like △Lecafedugeek (France) △SVPRESSA.RU (RUSSIA) △YESKY
(China) △VietnamPlus (Vietnam) △Geekazine (US) - Health Teacher △MyFatPocket
(SIingapore) - Dafina △Xiao Da Channel (China) - Reboot △ Lecafedegeek (France)
- Peter's Pantry △ Vietnam Plus (Vietnam) - Kew & Leaves △ Au Sing Da Hahn
(Vietnamese YouTuber) - Suble Suble △ Cheon Mun IT (Korea) - Bantable
△Geekazine (US) - Health Teacher
Health Teacher introduced various jam
products such as 'bean bean jam' and 'tomato dipping jam' using grains and
vegetables. Nowadays, obesity and diet has become a social issue, and there has
been health issues in the fruit jams for using excessively high sugar or
unnecessary additives for long-term preservation. Health Teacher is the company
trying to make a difference by removing such factors and making products with
pure and natural ingredients, preserving various flavors of vegetables.
CEO Kim Ji-young, who participated in the event, said, "If you travel abroad, you will find that there are a lot of jams. Since this is not well known yet, the customers are fascinated by it, and they say that it tastes better than expected." It is Health Teacher's know-how to consume familiar ingredients in an unfamiliar way. New because it is familiar, this is the secret to the success of Health Teacher.
△MyFatPocket (SIingapore) - Dafina
Dafina showcased low-calorie homemade fruit jam products with no sugar or synthetic additives. Dafina is hidden treasure and sudden gift inSwahili. The company's name holds the meaning of finding nature's gift and delivering them to the customers. Dafina's three main products displayed at Food Week are blueberry, mango & passion fruit, and strawberry & raspberry. Strawberry & raspberry tastes like ones commonly eaten in Korea, and blueberry jam is perfect when eaten with yogurt. Mango & passion fruit is popular among foreigners.
Vice President Oh Jang-geon who participated in the event said, "Dafina jam contains bits of raw fruit, so it is like eating ripe fruits. Foreign products often have the fruit bits expanded by making them into jellies, but there is nothing like that in our product, so the taste and smell are fully preserved."
△Xiao Da Channel (China) - Reboot
Reboot introduced cleanse lactobacillus. An official said, "The brand name of Reboot means 'restarting' the body balance that has been broken by irregular eating habits, smoking, drinking and excessive diet. By ingesting Reboot Cleanse Lactobacillus, the toxins and free radicals that have accumulated in your body will be removed and your intestine will become healthy."
He also said, "Detox and antioxidant function are the main features, and it is easy to eat because it is in powder form. It's safe enough for anyone, whether they are young children, pregnant women, or patients taking antibiotics."
△ Lecafedegeek (France) - Peter's Pantry
Peter's Pantry introduced Tray Coffee Scale for cafe owners. An official said, "Our coffee scales are useful for home cafes and 1-person coffee cafes that make drip coffee. It is a smart scale that can measure both time and weight at the same time when dripping coffee. With a press of a button, anyone can easily use it, so both specialists and beginners can use it."
△ Vietnam Plus (Vietnam) - Kew & Leaves
Kew & Leaves introduced herbal tea products that preserved the Korean sentiment. The organic citron of Goheung-gun, Jeonbuk and the organic tangerine of Jeju island is blended with various herbs to make the perfect tea. This effort was recognized and the company won the Belgian iTQi Award in 2017 and 2018, consecutively for two years.
Song Min-jae, who participated in the event, said, "Now that everyone is drinking coffee these days, concerns about caffeine and health are also arising, and the young people are aware of it. I would like the people to taste our tea, made with the Korean ingredients in Korean way and feel the difference in your body."
△ Au Sing Da Hahn (Vietnamese YouTuber) - Suble Suble
Suble Suble presented non-alcoholic rice wine flavored drink Suble Suble 0.5. Suble Suble 0.5 is a refreshing, non-alcoholic makgeolli-flavored beverage made with 100% Korean rice and malt. Since the alcohol content is 0.5% which is less than 1%, it is classified as non-alcoholic beverage.
CEO Hong Myung-ja said, "Suble is an old name for alcohol and also the onomatopoeia of how the rice malt is being fermented. Suble Suble 0.5 is the product that reflects the changing alcohol consumption trend." It reflects the situation where more women are drinking whereas the frequency and strength of alcohol is decreasing.
△ Cheon Mun IT (Korea) - Bantable
Bantable introduced a variety of storage
food with extended life without artificial additives. Bantable uses three ways
to make preserved foods, sugar, salt, and vinegar. By using these ways, the company is making
food that preserves seasons, season coming alive in the food. This is why the
product names are fun. Some of the names are ginger when the cold wind blows,
mango tok tok jam, lovely lemon mulberry, and purple scent lemon blueberry' It
is fun and full of sense to even listen to.
Product work with sense is connected to the
collaboration work. The taste is connected by taste, and this is how the tea is
developed. In line with the release of the album, tea branding is performed
with the musicians with the right tea, making them into products. Jeong Bo-hwa,
the co-CEO of the event, said, "I think out of the five senses, the sense
we can relate to most is the taste. We add storytelling to the food, and perform
inner beauty work to produce the food and beverage products with 2030 cultural
COEX Food Week 2019 will show the newest
trend in food by 1,300 domestic and foreign companies in 1,620 booths. This
year, the exhibition hall was organized by items to showcase the expertise and
the latest trend in the food industry. △ Hall A and B located on the first
floor are food specialty halls for the people in the food industry. △ Hall C on
the third floor had Korea's only baking event SIBA. △ Hall D on the third floor
prepared food trend where trendy food and unique experiences were held.