One company makes jams with soybeans or
vegetables.
Health Teacher participated in 2019 COEX
Food Week held Nov 20-23 to introduce various jam products made with grains and
vegetables.
Nowadays, obesity and diet has become a
social issue, and there has been health issues in the fruit jams for using
excessively high sugar or unnecessary additives for long-term preservation.
Health Teacher is the company trying to make a difference by removing such
factors and making products with pure and natural ingredients, preserving
various flavors of vegetables.
Kim Ji-young, the CEO of this company, came
up with the idea of grain jam when she won a prize with bean jam at the Paju
Jangdan Soybean Festival in 2016 while studying jam in graduate school. Opened
in early 2019, Health Teacher added fructooligosaccharides instead of sugar to
adjust the sweetness, increasing the production of beneficial bacteria in the
stomach, and allowing the remaining sugar to be easily discharged out of the
body.
The grains and vegetables used by Health
Teacher to make jams include beans, tomatoes, jalapenos, paprika, garlic, and
onions. There are many workshops that make homemade jams like soybean jam, but
they usually use only about 5% of soybeans and main ingredients to make the
jams. Health Teacher makes the jams by containing 25~37% of the main
ingredients to provide a good taste.
CEO Kim Ji-young, who participated in the
event, said, "If you travel abroad, you will find that there are a lot of
jams. Since this is not well known yet, the customers are fascinated by it, and
they say that it tastes better than expected." It is Health Teacher's know-how
to consume familiar ingredients in an unfamiliar way.
New because it is familiar, this is the secret to the success of Health Teacher.
2019 COEX Food Week, organized by COEX and sponsored by the MAFRA, RDA, Seoul Metropolitan Government, KFRI, Korea Agency of HACCP, and Korea Health Supplements Association, is participated by 1,000 companies taking 1,800 booths, having 60,000 participants. In addition to the exhibition, various programs such as IR pitching contests, investment consultations, global media promotion, domestic and overseas YouTube video interviews, networking parties, and media selection awards were prepared.
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