There is a healthy sundae boasting a
60-year-old tradition that uses sweet potatoes from Deokhwasan Mountain in
Dondukhan participated in 2019 COEX Food
Week held Nov 20-23 to introduce its sweet potato sundae made with the
Proud of continuing the sundae business for
four generations from grandmother, mother, himself, and his daughter, President
Lee Myung-chul, who has 60 years of experience in Wonju, boasts a large
manufacturing plant and directly growing ingredients.
While most sundae products buy raw
ingredients in powder form, they grow their own sweet potatoes to make
dangmyeon and use starch together in the dough of the ingredients to create a
light taste. The company not only cultivates sweet potatoes, but also
vegetables such as siraegi, wugeoji, and onions, and plum wine is added to get
a refreshing taste and make the food last longer.
Another special product is Jang Sundaeguk.
It is made by the paste made by his mother. They make meju with Pyeongchang
soybeans, and ferment it for three years. Gochujang, doenjang, and makjang are
the products from it.
President Lee Myung-chul, who participated
in the event, said, "There is still a limit to competing against sundae
companies of the national scale, but we are famous as delicious sundae in our
community. We are a bit expensive, but guarantee the taste and nutrient, so the
customers who have tasted it in Hanaro Mart are looking for it again."
2019 COEX Food Week, organized by COEX and
sponsored by the MAFRA, RDA, Seoul Metropolitan Government, KFRI, Korea Agency
of HACCP, and Korea Health Supplements Association, is participated by 1,000
companies taking 1,800 booths, having 60,000 participants. In addition to the
exhibition, various programs such as IR pitching contests, investment
consultations, global media promotion, domestic and overseas YouTube video
interviews, networking parties, and media selection awards were prepared.