2019 COEX Food Week, the largest food fair in Korea in its 14th year this year, began Nov. 20 at the COEX building in Samseong-dong. It will be held for 4 days. The newest trend in food will be shown by 1,300 domestic and foreign companies in 1,620 booths.
This year, the exhibition hall was organized by themes to provide the expertise and the latest trends of the food industry. △ Hall A and B located on the first floor are food specialty halls for the people in the food industry. △ Hall C on the third floor had Korea's only baking event SIBA. △ Hall D on the third floor prepared food trend where trendy food and unique experiences were held.
Halls A and B on the first floor where
specialized food industry center is displayed will have food-related companies
showing G-Food Show, HMR, food packaging, food tech startups.
SEMAS and KFRI will introduce premium
Korean foods, various events of Small Giant Grand Agricultural Festival will be
held in the special stage, and startup sales pitching will be held in Hall B.
In addition, halls displaying HMR, Food
Pack, Cold Chain and Food Tech Startup will showcase future food trends.
In Seoul International Bakery Fair (SIBA),
Korea's largest bakery event in Korea held in Hall C on the third floor, offers
a variety of products and services that show the trend of blurring the
boundaries between cafes and bakeries.
In the Fourth Top of Patissier in Asia
(TPA), the international bakery competition that was held for the first time in
Korea, national contestants from 10 countries will show the acrobatic level of
In Hall D, you can also enjoy the latest
food and drink menus that teens and 20s like, including Seoul Dessert Show,
Retro Trend Hall, Tea Fair, and All About Coffee. The event will host various
demonstration events such as cooking demonstrations by Korean and foreign
culinary experts, K-tomato sharing, and specialty coffee tastings.
For the food industry workers, the 2019 Korea Food Tech Conference will be held for two days, Nov. 21-22. Global food tech experts like Bruce Friedrich (Head of The Good Food Institute), Rusty Schwartz (Head of Kitchen Town), Simon Schiller (Director of DLG Food Competence Center), and Lee Hyeon-jae (Director of Woowa Brothers) will gather to discuss key issues in the food industry and explore future strategies.
COEX official said, "This year, Food Week will present the trend of the food industry, while providing 1:1 biz matching consultations with big-scale Korean food and dining distributors like Emart, Lotte Mart, GS25, Shinsegae Food, and CJ Freshway and foreign buyers from 15 countries."