Recently, YouTube is growing faster than
any media platform and receiving so much attention, and now beyond personal
media, it is expanding its influence in various fields such as politics and
economy. Companies that are quick to change are not only confined to the
existing media but also actively use YouTube channels to promote their products
and services. However, many difficulties follow when it comes to understanding
the media characteristics and using them properly.
To solve these problems, the Seoul Creative
Economy Innovation Center, the Seoul Business Agency (SBA) and the global news
network AVING NEWS held the 2019 VALUE UP Business Concert at the Seoul
Creative Economy Innovation Center Nov. 19 and finished the event successfully.
Han Jeong-su, the head of the Seoul Creative Economy Innovation Center, said, "We have held a number of events here, but I think the 2019 VALUE UP Business Concert is very different from other events. With the start of this event, we are planning to expand the programs to help out SMEs."
In addition, Joseph Choe, president of AVING NEWS, said, "After the successful ending of the Business Concert held in last September, we created a second event to create a platform that companies can use regularly. We want to use global media and YouTubers to help SMEs and startups enter the domestic and overseas markets and attract investment through."
The program consisted of local and global
media press pitching, YouTuber publicity, video interviews, awards, and
networking event. During the breaks, the exhibitors were introduced with rap.
It was so called "rap news," and it was greatly cheered by the participants.
Most of all, during the press pitching
session, which received the most attention, global media and YouTubers
participated to inform participating companies in their markets in real time
and actively participated in business networking. This will be promoted through
the channels after the event as well.
The global media that participated in the event are Geekazine (US), Xiao Da Channel (China), Lecafedugeek (France), Vietnam News Agency (Vietnam), MyFatPocket (Singapore), Teman Seoul (Indonesia), A Sing Di Dai Han (Vietnam YouTuber), IT Donga, Byline Network, and BetaNews, and 20 Korean companies that participated in the event are as follows.
△ Big-After_ Afters Candy to remove harmful substances in the body after smoking △ Six Lab_ How Many Today, the iQOS Bluetooth smoking management app △ Lillycover_ Muilli, smart skin diagnosis device that provides total beauty solution △ OLT Power_ Smart transformer, real-time voltage control and electricity saving device △ Health Men_ My Champion, the healthy drink that provides trendy health paradigm △ Match_ Hairsuit, stylish wig △ 4HueLtech_ Gas mask smartphone case △ Cizion_ 1-person media shopping mall platform Attract △ Neosapience_ TypeCast, AI voice actor casting service △ Perpup_ Multi-function dog walking tumbler △ GoodByeCar Recycling_ Portable auxiliary power device by recycling waste batteries △ Upspace_ Lincon, the bag hanger for easy organizing △ Soonsoo Baram_ Purism I, smart eco hair dryer △ Supertrack_ mBot, child coding education toy △ APC Technology_ Air purifier Air Doctor △ N2fall_ Ampule nitrogen cold brew coffee △ Yellow Punch_ Volume mascara, Sun Shield tone-up base, Sun Shield Tone-up Base △ ITVERS_ Multi-functional presenter △Muwee_ Pouch, toilet paper case, name card holder △ Hue (Leverpresso)_ Portable coffee machine
Seoul Creative Economy Innovation Center is a start-up and innovation network hub that connects Korea excellent start-up and innovation ecosystems with private initiatives, and is establishing a voluntary cooperation model for private start-up and innovation networks. In addition, the company is expanding its founding culture in cooperation with the innovation centers nationwide, and supports various fields such as crowdfunding, K-culture, food tech, and fashion business.