DIFA 2019 will be held for four days from Oct. 17 to 20 in EXCO, taking up the entire 1st floor, 3rd floor, and the outdoor exhibition hall. It will bring together various products and solutions from electric cars to hydrogen cars as well as the latest technologies, parts, and convergence products related to future cars in 1000 exhibition booths. Well-known automakers like Hyundai, Kia and Renault Samsung as well as global auto parts companies such as Hyundai Mobis, Samsung SDI and KT have already confirmed their participation and are preparing to showcase their innovative technologies, products and services.
[Sensing, control and monitoring technology accelerates autonomous driving in reality!]
Since the onset of the 21st century, advanced driver-assistance systems (ADAS), which can assist drivers with sudden braking and keeping on lane, have been selected as the high-end specifications for automobiles, and microcontroller-based auto electronic parts market has begun. Recently, the competition in the automotive industry to enhance the autonomous driving technology has become more fierce by the competition of large IT companies, and electronic components such as ADAS, dash cams and ultrasonic sensors are leading the technology trend of autonomous vehicles. POSCO Research Institute predicted the size of the sensor market for autonomous vehicles to reach $ 25.8 billion in 2022 in the report New Value Chain of Vehicles in Smart Car Era released in March this year.
California Department of Motor Vehicles reported in the 2018 Autonomous Vehicle Disengagement that autonomous vehicles currently on the road are equipped with Level 2 ADAS and predicted that it will take a long time for driving to be fully autonomous. According to this report, the areas where autonomous driving can be fully adopted were long-haul transport trucks that can use exclusively designated roads or robot shuttles operating within campuses or designated restricted areas. Until this becomes available, industries in ADAS high technology are expected to lead the market.
[5G high-speed communication technology and connected cars bring future closer to reality!]
On the premise that the cars become the
communication devices themselves, connected cars are also called giant Internet
of Things (IoT) devices. Connected cars can exchange collision warning signals
and intersection control information with other vehicles, pedestrian terminals,
and road infrastructure through mobile communication such as wireless LAN and
LTE. Also, traffic safety assistance, real-time road guidance, and vehicle
inspection services can be accessed from traffic center, and the passengers can
use the car's communication capabilities to access music and movie streaming
services and real-time weather and news search services.
To open the connected car era, 5G high-speed communication is essential. This is because it is 5 to 20 times faster than the 4G communication LTE, and can transmit and receive without long delay even in a fast-moving vehicle at 500 km/h. With the recent commercialization of 5G communication, the connected car technology is also rapidly evolving, and new business models based on connected cars are actively being developed.
Businesses deriving from connected car technology range broadly from services for drivers, including real-time road information, navigation, parking assistance and eco-friendly driving, to connected car services for passengers such as streaming video, mobile offices, weather and entertainment. Also, connected car technology is actively being developed in addition to connected car technology for drivers and passengers. Typical technologies include maintenance/diagnosis, vehicle tracking, V2V communication, eCall and emergency services.
[Convergence of electric car and hydrogen car, the current and future demand trend]
Eco-friendly cars can be classified into
electric cars that use electric energy, hydrogen cars that use hydrogen-based
energy, solar cars that use solar energy, and hybrid cars that use a
combination of fuel from internal combustion engine and electric energy. Among
eco-friendly cars, the car type with the highest distribution rate is hybrid
and electric cars, followed by hydrogen cars.
Major market research agencies around the world predict the emergence of electric cars, currently the major eco-friendly vehicle, to be around 2021 when EU's regulations on the gas emission of cars become more strict. Market research firm Bloomberg New Energy Finance (BNEF) said in its 2019 Electric Vehicle Outlook report that 57% of cars sold and more than 30% of cars worldwide will be electric cars by 2040. BNEF emphasized that "Battery price drop will drive the growth of the electric vehicle market," and predicted that battery prices will be lower than fuel engine in most markets by the end of 2020.
As of November last year, Korea supplied the most number of electric vehicles to Jeju Island (15,735 units), followed by Seoul (11,162 units), Daegu (5,925 units), and Gyeonggi (5,277 units). The Ministry of Environment is planning to supply 42,000 electric vehicles and 12,000 slow chargers to local governments this year. Also, the Ministry said it plans to expand the distribution of hydrogen cars from 899 vehicles as of 2018 to 65,000 hydrogen passenger cars and 2,000 hydrogen buses by 2022. The government made an announcement on hydrogen economy roadmap based on hydrogen cars to compensate for the risks in changes in battery material prices like cobalt and lithium and short driving distances, and its plan to increase the supply of hydrogen cars to 6.2 million by 2040, anticipating significantly expanded distribution of hydrogen cars in addition to electric cars.
[Tuning industry becomes another blue ocean for new car industry]
As the car tuning regulations have become alleviated with the expansion of the usage of camping cars to passenger, cargoes, and special cars, the car tuning industry is becoming a new blue ocean market. In 2016, the Korea Transport Safety Authority published the report "Analysis and Forecast of the Current Tuning Industry" and predicted Korea's tuning market to grow by 4.18% per year from 3.4 trillion won in 2015 to 4.2 trillion won by 2020. Also, the Ministry of Land, Infrastructure and Transport announced the "Automobile Tuning Revitalization Measures" in last August and expects the tuning market to expand to 5.5 trillion won by 2025 and created 74,000 related jobs. In particular, as the demand for car tuning continues to increase among young people, the tuning market is attracting attention as a new demand market in the automotive sector.
[Vehicle mobility service completed by autonomous driving and connected technology]
MaaS (Mobility as a Service) implicating the servicing of all means of transportation from cars, bicycles, buses and taxis to railroads and airplanes going beyond the purpose of just mobility is converting the concept of mobility (transporting means) from possession to sharing. Recently, with the integration of ADAS, IoT, ICT, and location tracking services, MaaS is expanding to a new type of 'Door to Door' service. MaaS, equipped with autonomous driving and connected technology, is predicting the expansion of unmanned transportation means and is growing as an important platform for future automotive IT services.