DIFA 2019 proves the future of future cars
[ Jane Lee 2019-10-23 ]  
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Daegu International Future Auto Expo 2019 (DIFA 2019), which was held in Daegu EXCO (CEO Seo Jang-eun) from October 17 (Thu) to 20 (Sun), ended its four-day fest with success.

This year's show was viewed as the opportunity to meet the future of cars, in addition to seeing complete cars, parts, and also convergence and service industries related to the automobile market.

The show took up the entire first floor of EXCO, and was packed with automobile experts coming from Korea and around the world, having a total of 66,000 visitors for four days. There were 25 sessions of lectures related to the show's theme, with 77 speakers forming expert forums.

The government recently announced its car strategy, which was to convert 33% of new cars in Korea into eco-friendly cars by 2030 and accelerate commercialization of autonomous vehicles by 2027. However, for the general public, it would not be easy to understand and accept the rapid changes in the industry right away.

Citizens who visited the Daegu International Future Auto Expo experienced the upcoming future of the automotive world by taking the autonomous driving shuttle at the show and visited booths where eco-friendly cars such as electric cars and hydrogen cars were exhibited.

Especially in this year's show, various exhibitions of global auto parts companies as well as finished cars attracted attention. LG Uplus introduced next-generation intelligent transportation system and autonomous driving technology, which are the key technologies that will lead the future of transportation innovation, and visitors were also attracted to the future concept cars of Hyundai Mobis and Kia Motors. As Having the most eco-friendly car lines, Hyundai also exhibited the cross-section of hydrogen car to help citizens understand about hydrogen cars along with electric cars and hydrogen-electric cars. Daegu is planning to install one hydrogen fueling station by the second half of next year and start supplying hydrogen cars.

The progress of local auto parts companies such as SL Corporation, Pyung Hwa Holdings, Sambo Motors, and Erae AMS has also been remarkable. Despite having difficult times due to low revenue in complete cars and trade conflicts with Japan recently, these companies exhibited their products and technologies at the show and had many consultations lined up, with some of them leading to actual deals.

This year's keynote lecture were separately held at the opening ceremony and forum. At the opening ceremony, KT's president Lee Dong-myeon spoke, and at the forum, Hyundai Motors's Vice President Park Dong-il and AutoX's CEO Jian Chiong Zhao spoke.

Continuing from last year, people flocked at the autonomous car sector, and attendants were highly satisfied at the sessions run by Silicon Valley's autonomous driving software companies.

In the survey conducted at the end of the event, a number of experts and entrepreneurs said that the product lineup reflecting the trend of the boundless automotive industry secured the diversity of the exhibition and enhanced the quality of the forum through high-quality programs and groups of speakers, and hearing this, the officials of EXCO and Korea Intelligent Automotive parts Promotion Institute (CEO Seong Myung-ho) became very excited.

The export consultation, which supports the exhibition company's entry into the overseas market, invited 80 overseas buyers from 61 companies. A total of 336 consultations were made, with 447 mil. dollars worth of consultation and 184 mil. dollars worth of expected contract amount. In this year's export conference, leading finished car companies such as Magna from the US, Mahindra from India, and Hainachuan from China and Mexico's large primary automotive parts company Tenneco and Federal Mogul attended. Mexican companies also visited Daegu last August as a part of the North and Central American trade missions and had consultations with the local companies and recognizing the quality of the products, they said that they want to continue trading. Also, Volkswagen and Volvo Japan that visited the show as the global partnering business showed active booth consultations with participating companies. Overseas companies were particularly interested in the battery, lidar, and autonomous driving software of Korean companies.

Daegu continued conducting individual interviews to gather information and attract investment to take a step forward using the demonstration infrastructure of the autonomous vehicle sector. Daegu city mayor Kwon Young-jin went ahead to meet the relevant officials himself and hosted the interview for the request for cooperation and exchange of information.

Kwon said, "Thank you very much for the support and good words from the experts who came to the show and letting us know that it was a great time to understand and enjoy the future cars. We will do our best to develop DIFA to make it into the major future car exhibition in Korea."

Global News Network 'AVING'
by Jane Lee (www.aving.net)

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