Ambiente Trends 2020 is one
of the highlights at the world's leading consumer goods exhibition. What are
the new styles, materials, themes and product mixes for the coming year? The
answers can be found at Ambiente, from 7 to 11 February 2020.
Ambiente Trends cover a broad spectrum, offering
an overview of the entire industry and its new products. These will be
researched and curated for Messe Frankfurt by the design studio Stilbüro
bora.herke.palmisano. The studio will be sifting through the most ground-breaking
influences in the areas of design, art, architecture, fashion and lifestyle.
Products for the three trendworlds will be selected from the collections of
nearly 4,500 Ambiente exhibitors, providing a tangible experience of future
trends. "Trends are the outcome of aspirations and needs that arise from
changes in our environment. These aspirations express themselves in new or
rediscovered shapes, patterns and functions. "Ambiente Trends are identified
for us each year by the design studio Stilbüro bora.herke.palmisano. They help
our visitors at Ambiente to prepare thoroughly for the coming business year,"
says Nicolette Naumann, Vice President of Ambiente. For 2020 the design studio
has selected three thematic trends to present at Ambiente: shaped+softened,
precise+architectural and artistical+diverse.
Functional furniture achieves a sculptural quality
by adding soft shapes and emphatic contours. This powerful effect is enhanced
by a neutral palette of reduced colours with white and shades of grey,
sometimes warm and sometimes cool. The surfaces are smooth, soft or textured.
Glass, either satin or transparent, impeccable porcelain and rough ceramics
inspire enthusiasm, both visually and with their tactile qualities. Textiles
are natural and suitable for daily use, often bearing images that are full of movement
and irregularities. Particularly effective materials are translucent fibres and
pleats, light wood, and wallpapers featuring a tone-in-tone painting technique.
A touch of industrialism is added to high-quality
materials in this architecturally inspired range of colours, with tones of
brick and cement as well as rusty burnished nuances and float glass green. They
create a captivating ambience, enhanced by dusky dimness and the blue of the
evening sky, set within otherwise starkly designed spaces that focus on
essentials. These innovative combinations conjure up cosy clubs and a strong
emphasis on material aesthetics. Terrazzo, polished or blackened wood, glass, steel,
bronze and surfaces with a matte finish or a subdued gloss effect harmonise
with leather, heavy textiles such as cord, tweed, bouclé and velour as well as
with geometric designs and mottled patterns.
This style turns a living space into a personal
collage. With its artistic character, unusual colours and diverse combinations,
it has a stimulating effect. The pallet displays a refreshing mixture of bright
orange, fruity raspberry, milky colours, strong honey and lively sky-blue. In
this multidisciplinary and multi-local interaction between art, craft and
digital technology, "controlled chance" plays a central role. Each object has
its own unique character, thanks to the creative use of a variety of new materials,
unusual manufacturing processes, unconventional themes and special shapes.
Talks, audio guide and
Each day the design studio gives exclusive talks
on the platform of the Ambiente Academy in Hall 9.1, at 11:30 hrs and 14:30
hrs. Using a wide range of examples, Annetta Palmisano provides in-depth
insights into the styles that will dominate tomorrow's world.
There is also an audio guide inviting Ambiente
visitors to immerse themselves in this powerful special presentation – at any
time and at their own pace. The audio guide is available for all visitors in
both English and German via the Ambiente Navigator app. While walking around
the various worlds of style, visitors are given valuable background
information, and their attention is drawn to specific details and arrangements.
It also provides plenty of inspiration on different ways to put these ideas
into practice in a shop. The exhibition centre has powerful free Wi-Fi to allow
for fast download times and a pleasant listening experience. In addition, the
specially designed booklet will highlight the core messages of each trend,
including the relevant Pantone colours and descriptions of the materials. The
Ambiente Trends will also be presented on a dedicated website, where the
results of the trend research will be illustrated by examples of products,
materials and specific colour ranges: www.ambiente-trends.com.
Ambiente 2020 will be held from 7 to 11 February