Nuguna Hearing Aid, recognized as the global maverick in the hearing aid market, entered the Japan market with its high-functional wearable hearing aid (30ch).
It is most recognized for breaking the convention that hearing aids should be ultra-compact, which is often followed by high price. This hearing aid is big, with substantially enhanced function.
Above all, it looks like a fashionable earphone that hangs around the neck, so it does not look like a hearing aid. Unlike the other hearing aids that have to be worn all day, it can be worn as a neckband when not in use, and can be put on only when needed.
Also, studying from the survey on 300 respondents who are hearing impaired and focusing on the UX (user experience) along with three years of development experience, the company has been evaluated as being customer-oriented.
However, there is a real asset in Nuguna hearing aid. It is equipped with the vibration function that recognizes the sound signals in different directions just by wearing it on the neck. This can help the users to recognize various situations including the dangerous ones, which ca contribute to increasing the usage of this hearing aid.
This is the exclusive core technology of UFirst. It scans 1,000 times per second to obtain the average value of the surrounding noise. It notifies only when the noise level is higher than the average value, so it will not vibrate excessively in the spaces like construction sites or near the big roads where it is usually noisy.
In addition, the company can expand its market share by 167% of the current market share by adding 9.6% of hearing-impaired people who cannot use hearing aids to the existing 14.4% of customers who need to use hearing aids compared to the total population.
CEO Hyunsang Lee of UFirst said, "Our product has changed the flow of the hearing aid market from competing only by the size of the hearing aid to other factors like functionality and design. Our strictly user-centered approach is receiving favorable reviews. The strategy that only our company can take is adding the 9.6% market made up of the hearing-impaired people who have completely lost their hearing to make the market share to 167%."
On top of this, UFirst is entering the Japanese market by signing a distributorship agreement with a Japanese IT product distribution company Jabez Japan. UFirst will be attending Barrier Free Fair in Osaka soon to be held on April 18-20 and will have the distributorship agreement ceremony with Jabez Japan, and also introduce Nuguna hearing aid at the show.