The Consumer Technology Association (CTA) today announced that AT&T Communications CEO John Donovan will lead a keynote session titled New Frontiers in Mobile at CES® 2019. Donovan will join MediaLink Chairman and CEO Michael Kassan as they discuss opportunities for 5G to revolutionize the enterprise space. Owned and produced by CTA, CES 2019 will run Jan. 8-11, 2019, in Las Vegas.
Presented by MediaLink, the keynote will explore the 4th Industrial Revolution, as 5G opens up a new world of opportunity for robotic manufacturing, AR/VR and mixed reality, sporting experiences, public safety and beyond. After Donovan's talk, a panel of industry executives will discuss how global companies are developing marketing strategies to best engage consumers in this mobile-first, hyper-connected, data-driven world. Confirmed keynote panelists include National Geographic CMO Jill Cress, Deloitte Digital CMO Alicia Hatch, Magic Leap CPO Omar Khan, Adobe CMO Ann Lewnes, The Stagwell Group President and Managing Partner Mark Penn, and Ascential Events President and Cannes Lions Chairman Phil Thomas. The keynote will take place at 2 PM on Wednesday, Jan. 9 at the Park Theater, MGM Park.
"AT&T is a leader in the next-generation of connected mobility that will impact every aspect of our lives and 5G is the platform that will enable that transformation," said Gary Shapiro, President and CEO, CTA. "We are excited to have John Donovan and Michael Kassan lead this powerful CES keynote that will delve into the new world of 5G innovation and the next wave of connectivity."
Donovan is responsible for the bulk of AT&T's global telecommunications and U.S. video services businesses, including its Business, Mobility and Entertainment, and Technology & Operations groups. Previously, Donovan served as chief strategy officer and group president – AT&T Technology and Operations, where he led strategic planning for the company overall.
Kassan founded MediaLink in 2003. It is a leading strategic advisory firm serving companies at the intersection of media, marketing, advertising, technology, entertainment and finance. Kassan advises clients on navigating the age of digital disruption and is a frequent commentator on pressing topics impacting the future of marketing. Previously, Kassan was President/COO and Vice-Chairman of Initiative Media Worldwide. MediaLink has been a long-time CTA partner, producing conference content and attracting top executives to discuss the technology trends impacting the marketing and advertising worlds.
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