Reshape recognises the new 3D designers at IN(3D)USTRY
[ Hyun-Jin Cho 2018-10-08 ]  
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Organised by Noumena, IN(3D)USTRY and Fira de Barcelona, the Reshape Awards seek to promote research and design and the production of digital ideas, exploring technological applications in our society. The competition consists of two categories: wearable electronic devices and product design. 105 projects have been submitted, 20 of which have been selected for the final. The awards will be presented in the evening on 18 October as the culminating moment of IN(3D)USTRY.

The "product" category, new this year, is aimed at designers interested in solutions to promote well-being. This section includes a wide array of applications, ranging from sports articles to medical devices. Reshape challenges manufacturers and designers to submit products capable of relating to the physical and digital worlds, while the design concepts must take into account the social impact of their production and the consumption cycle.

In addition, in the wearable technology section, participants are invited to create a garment or gadget which respects the environment and provides some kind of health benefit. Projects which provide solutions for problems related to breathing, pollution, poor postures, stress and so on.

The finalists, ten in each category, will present their projects on the main IN(3D)USTRY stage, and they will then be displayed throughout the three days of the event. The winners of the fourth awards will be announced in the evening on 18 October at a ceremony that will also serve to bid farewell to IN(3D)USTRY.

According to Reshape director Aldo Solazzo, "our intention is to promote exchanges of ideas with innovation as the keynote, publicising real projects by emerging designers who foresee the huge potential that the joint forces of technology and retail will generate in the not too distant future".

For Miquel Serrano, director of IN(3D)USTRY, he believes that "Reshape is a highly valuable event for the whole digital ecosystem, as it enables us to learn more about the potential applications of innovative technologies while bringing emerging talents into contact with key players in the industrial field".

A panel with proven experience
11 members of 5 different nationalities with distinguished track records will be responsible for choosing the two winning projects. The judges include Alja Ter burg, project manager at Adidas Adidas, Anastasia Pistofidou, director of the FabTextiles textile innovation laboratory, Valerio Parisi, head of sales at Luxottica, the luxury goods company, and Alessandro Manetti, principal of the IED design school.

In previous years, the projects which reached the final were exhibited at the Design Museum of Barcelona, the Roca Gallery in Lisbon, various Maker Faire events in Rome and Shenzhen, FABX in Chile and MIT Boston.

Global News Network 'AVING'
by Hyun-Jin Cho (www.aving.net)

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