Pop Joy has introduced its global live battle strategy mobile game 'Cartoon Network Arena' in the 'MIK 2018 Conference&Networking Party' held last August 23 (Thu) at The-K Hotel, Yangjae.
'Cartoon Network Arena' introduced by Pop Joy in this event is a game where users worldwide can compete in a live battle and make their own strategic skills with more than 60 types of famous characters. Hence, it is expected to earn much interest from the consumers of the North American and European markets where the mobile game market is active.
In this event, Pop Joy held meetings with global mobile game publishers and marketing operation investors whom it can collaborate with when it enters the North American and European markets. This mobile game has a lot of versions such as one-card battle, kingdom battle, detailed missions, mini games, story mode, training mode, and etc. While enjoying the game through these versions, the users can also communicate with other users worldwide using the social feature. Using this strength, this game is currently being exported to Singapore, New Zealand, and Malaysia.
Cartoon Network Arena has set its target customers as young men and women (in their 10s and 20s) who enjoy the strategic defense genre and live battle, and is building a business expansion plan with the Asian grand launching in October, 2018 as its goal.
A representative from Pop Joy said "Pop Joy's goal is to develop various contents by matching worldwide players and live battles, and it is constantly investing in technologies that can support these goals. In the latter half of this year, it is our plan to concentrate on the successful game launching in Korea and other Asian countries."
Additionally, he/she said "We are planning to expand the business by providing multi-language services and allowing game users access to stable services and contents. Through this event, we wish to collaborate with global IP partners to develop new games and secure new user groups."
Meanwhile, this event was hosted by global news network 'Aving News', a media partner of 100 exhibitions ever year and of MWC and IFA, one of the world's top 3 IT/Tech/home appliances fair, and was jointly organized by Vietnam's state-owned media Vietnam Plus, fandom-based video platform SEESO, China's first IT portal YESKY, and influencer marketing platform ASIX.