On August 23rd (Thurs), Medi-I (CEO Jihee Jeong) showcased pharmaceutical information content, 'Hanalman' at the MIK 2018 Conference & Networking Party held in the K Hotel in Yangjae.
(Photo: CEO Jihee Jeong (Pharmacist) explaining about Hanalman)
Medi-I, which is supported by Incheon Business Information Technopark, produces video content and card news, based on various medical and medicinal information, and supplies them through YouTube.
Hanalman targets YouTube viewers in their teens to their 30's, and is very approachable as it produces medical and medicinal information media content interactively through Kakao Talk Plus friends, Facebook comments, and offline methods.
CEO Jihee Jeong said, "As a pharmacist, I really considered how to effectively convey accurate information to the masses on how to take medicine and on its side effects", and continued saying, "we developed very accessible online content based on experience working in hospitals, pharmacies, and pharmaceutical companies.
She said, "Hanalman seeks to share medical information in a fun and easy manner through data visualization, in order to help people use prescribed medicine and medication properly," and "continual communication with users through online media will help us continue to work hard to improve medicine and provide products that consumers want".
She revealed, "diverse and valuable content are planned to be produced by providing information to pharmaceutical companies to help them match foreign medicine with the needs of domestic consumers, and discovering overseas partners in nations where Korean pharmaceutical companies have expanded to or desire to export to Korea."
(Photo: Questions of viewers being answered. Captured from YouTube)
Meanwhile, this event was hosted by global news network 'Aving News', a media partner of 100 exhibitions ever year and of MWC and IFA, one of the world's top 3 IT/Tech/home appliances fair, and was jointly organized by Vietnam's state-owned media Vietnam Plus, fandom-based video platform SEESO, China's first IT portal YESKY, and influencer marketing platform ASIX.