As the fine dust issue is becoming more serious, air purifier has become a must-have item at home and office. While many types of air purifiers are released, the ones with various functions other than air purification are drawing huge popularity from many consumers. One of them is 'Curie' produced by BPLE Korea, which is receiving support by the Gwangju Institute of Science and Technology. Curie, a personal air purifier, has reduced the burden on users greatly and been optimized for health. We have organized our questions on the company and product in Q&As through an interview with CEO Jae-chun Cha of BPLE Korea.
(Photo: CEO Jae-chun Cha of BPLE Korea)
Q: Could you introduce about your company to us?
A: BPLE Korea is a company that produces and develops 'Curie', a personal air purifier 'Curie'.
Q: Could you talk about the core human resources of your company?
A: 3 people are in charge of research and develop to deliver high-quality products to our consumers. As the CEO, I am responsible for product planning in a large framework while the 2 researchers are conducting research on the circuit and functionality of product in multiple angles.
Q: What is the product/service/solution/technology you are introducing to us?
A: The problems of existing air purifier are it takes too much time to purify an entire indoor area and has to be continuously operating. 'Curie' has been designed to filter air within the user's breathing range by improving this. This product weighs only 240g which is less than a cup of coffee, and can be used conveniently anywhere such as office, home, and outdoor. It can replace stuffy fine dusk masks when you are going out and can also be used as an air purifier for vehicles and strollers.
Q: How is it differentiated from other company products?
A: Curie has 3 major advantages. First, it has improved the filter performance of air purifier and reduced the maintenance cost. It supplies clean air to users by filtering 0.6μm of fine dusts while decreasing the users' cost burden by lowering the maintenance cost due to filter replacement.
The existing air purifier applied with the static filter is vulnerable to humidity and its filter needs to be replaced after it is used for a certain time. On the other hand, 'Curie' which applies the new absorption method T-filter' is more economical as it can absorb the filter dusts like a vacuum cleaner and can be used semi-permanently. Second, Curie is designed in an open-filter type that the user can inhale clean air with the scent s/he wants by spraying perfume on the back of the filter. Third, far-infrared radiation (88.5% on the test report) is emitted with clean air, so it helps with consumers' skin and healthcare.
Q: What are the specific achievements you've made so far?
A: 'Curie' has recently entered an MOU agreement with 'K-bridge' in Ho Chi Minh and Hanoi, Vietnam. It will be sold in the Vietnamese market soon.
Q: What are your future plans?
A: 'BPLE Korea' plans to develop more sentimental products that can approach its consumers better, starting with the launch of 'Curie'. By continuously developing a product that can be distributed at a reasonable price even while increasing the performance, 'BPLE Korea' seeks to pioneer the Korean and the overseas markets.
Q: Finally, what is the ultimate vision/goal pursued by your company?
A: We want to become a brand that can immediately bring up 'Curie for BPLE Korea' and 'air purifier for Curie'.
The Gwangju Institute of Science and Technology was established to nurture talented human resources of advanced science and technology, promote collaborative researches with industries and education/research with foreign countries, and contribute to national science technologies and balanced regional development. The institute is carrying out plans such as building a global campus equipped with global competitiveness through the 'Cradle of creative science and technology for the future', proposing an innovative research model through collaborative global convergence research and convergence across academic disciplines, and nurturing human resources for youth startups for generating national growth engine. The IR pitching video created with the support of Gwangju Institute of Science and Technology is one of the projects to successfully attract investments for excellent startup companies.