[START UP IR] Human First Releases '3D Fit Mask' with a Lower Leak Rate of Fine Dusts…. To Help Endangers Animals with the Sales Profit
[ Lee Eun Sil 2018-07-27 ]  
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The issue of fine dusts is gradually becoming more serious in various media such as news and SNS as its amount generated is increasing this year. Fine dusts are especially more dangerous to children as they are highly likely to contract diseases such as diabetes and cardiovascular risks due to a declined lung function in their adulthood, if they are exposed to fine dusts for a long time.

As a result, parents cannot help but put masks on their children whenever they go out which cannot often filter dusts well. The rate of fine dusts leaked through a gap between a mask and face is called 'leakage rate', which gives a warning sign to the health if it is high.

In response, 'Human First', which receives support by Gwangju Institute of Science and Technology, has developed a 3D Fit Mask for children that reduced the leakage rate to less than 5%. Recognized for its ability to drastically decrease the leakage rate, it is exported actively to China, Hong Kong, and Taiwan. We have organized our questions on the company and the product in Q&As through an interview with CEO Seon-hee Mun of Human First.

(Photo: CEO Seon-hee Mun of Human First)

Q: Could you introduce about your company to us?
A: Human First plans, develops, and produces idea products for infants and toddlers.

Q: Could you talk about the core human resources of your company?
A: Our company consists of the R&D Team, Design Team, and the Marketing Team.

Q: What is the product/service/solution/technology you are introducing to us?
A: The fine dusk mask that Human First developed and produced for children is the first 3D fit mask in Korea that can be used by replacing filters in the frame.

Q: How is it differentiated from other company products?
A: Regular masks have a high leakage rate of fine dusts from outside at 30% when children wear them. However, Human First's 3D Fit Mask is a frame produced to fit the faces of Asian children using the 3D scan technology, reducing leakage rate of fine dusts from outside to 5% when children wear them.

The 3D Fit Mask filter was made in 4 stages and can be used by replacing the frame. Using the fine dust app developed by Human First or the existing fine dust app, a user can check the concentration of fine dusts in the region s/he sets and chooses to use stage 1, 2, 3, or 4 stages of filter according to the fine dust standard provided by the Ministry of Environment fine dust standard. The 4-stage filter was produced using the KF80 functional filter of dust collection rate that is appropriate for children's breathing. The 3D Fit Mask is much more hygienic and enables more comfortable breathing as it has reduced the rate of bacterial infection which proliferates with humidity, as it does not touch the lips when worn in the perfect 3D form.

Q: Are there any social contribution activities you are currently participating in?
A: Human First Co., Ltd. is sharing the sales profit of children's masks with engendered animals that need protection. We chose the characters of 3D mask frame from endangered species such as the polar bear, sechura fox, koala, etc. for children wearing the masks to think about the environment. We are also carrying out a campaign to share the earth's air together.

Q: Are there any issues of partnership and investment you are discussing?
A: Human First's 3D Fit Mask is currently exported to Hong Kong, Taiwan, and China.

Q: What are your future plans?
A: We are currently developing a functional filter attached with a sensor fan and a frame sterilizer by upgrading the product. We also plan to continuously produce webtoons on environment education and sanitation for children using the characters of endangers species.

Q: Finally, what is the ultimate vision/goal pursued by your company?
A: Human First Co., Ltd. aims to advance into the global market by creating products for children's future and happiness.


The Gwangju Institute of Science and Technology was established to nurture talented human resources of advanced science and technology, promote collaborative researches with industries and education/research with foreign countries, and contribute to national science technologies and balanced regional development. The institute is carrying out plans such as building a global campus equipped with global competitiveness through the 'Cradle of creative science and technology for the future', proposing an innovative research model through collaborative global convergence research and convergence across academic disciplines, and nurturing human resources for youth startups for generating national growth engine. The IR pitching video created with the support of Gwangju Institute of Science and Technology is one of the projects to successfully attract investments for excellent startup companies.

Global News Network 'AVING'
by Lee Eun Sil ( )

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