[BEST OF MIK MWC] Baro, introduced Smart 'Posture Recognizing Robot'
[ Lee Eun Sil 2018-02-27 ]  
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'Baro' has participated in the global Start-Up exhibition '4YFN' that was jointly held with 'MWC 2018' as Smart Venture Campus Joint Booth, and was selected as 'best of mik @ 4YFN'.

'best of mik @ 4YFN' is the one that have selected the promising company among the participating companies in 4YFN, and the selected companies have opportunity to do press pitching with foreign journalists from United States, China, Germany and others in MWC 2018, and furthermore, they will be the Top3 that global media selects.

Since February 2017, Baro has been developing smart futons and robots that recognize posture, and aim to launch and ship products in 2018.

The robot 'Baro' moves along the user's posture, recognizing the wrong posture in a more positive way and helping him to sit upright. It also provides a custom solution through the application and motivates it to form the right habit. Unlike conventional posture correction related products, it does not provide any physical feedback and allows users to visually confirm their posture.

An official said, "We will provide various contents and feedback that will help us to develop proper posture habits after launching future products. After that, we plan to provide various feedbacks to the seated people while keeping the right posture as a platform using speakers." He also presented the future plan, saying, "Based on the DB, we will make the service more helpful to the customer. Global sales will begin in the second half of 2019."

"If other companies have already released smart device products, we would like them to consider ways to link them with 'Baro'," said Woo Jung-bum, CEO of Baro.

On the other hand, the Smart Venture Campus, which is in the process of supporting companies, runs a variety of projects to discover and nurture talented young CEOs and specialists in the areas of apps, web, contents, SW, and convergence. It also helps promote the start-up of a pre-founder with a creative identity and actively supports the growth of early-start companies. The 4YFN also plans to actively support top domestic companies.

Meanwhile, the Global News Network, Aving News reported the most issues of CES, MWC, and IFA, which are world's top three tech exhibitions, during last 11 years. It is sending special reporters to MWC for this year as well; reporting major issues in the world market and introduce Korea's major companies all over the world. Currently, Aving News is covering and reporting more than 300~1000 overseas exhibition news every year.

→ Go to 'MWC 2018' news special page

Global News Network 'AVING'
by Lee Eun Sil ( )

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