[BEST OF MIK MWC] Hidden Track, introduced 'Linder Partners', a Calendar Marketing Solution
[ Lee Eun Sil 2018-02-27 ]  
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'Hidden Track' has participated in the global Start-Up exhibition '4YFN' that was jointly held with 'MWC 2018' as Smart Venture Campus Joint Booth, and was selected as 'best of mik @ 4YFN'.

'BEST OF MIK @ 4YFN' selected only excellent companies among '4YFN' exhibitors, and selected companies will be given opportunities to press pitch with foreign journalists such as USA, China and Germany. Furthermore, it becomes the subject of Top3 selected by global media.

Hidden Track's Linder provides a subscription calendar that allows you to keep track of your favorite topics, and creates new communication channels between your company and your customers through a calendar. Calendar marketing can dramatically replace e-mail, text, and Kakao Talk that are used as a means of conveying information to customers.

Linder's calendar notification function can induce consumers' behavior at a cost of 10% of the character transmission price, based on a transmission rate of 100,000 characters per month. Beyond simply providing the user with push notifications for the schedule, they can be exposed to the user's calendar for long-term promotion.

Linder, the only calendar marketing solution in Asia, offers a solution optimized for the domestic marketing environment as well as a subscription solution for NAVER Calendar users who have more than half of the users in Korea. It is the only provider that provides the service among all existing calendar marketing solutions providers.

Linder has huge potential in the Japanese and Southeast Asian markets. It is already showing great growth in K-Pop category and sports market, and it is expected to find Japan and Southeast Asia partners through this exhibition. As it has a robust calendar marketing system, the possibility of overseas expansion is expected.

An official said, "Schedule management services have the potential to be linked to various industries in the future. Artificial intelligence technology will continue to develop so that it can expand from Linder to reservation, shopping, transportation and other completely different fields. Hidden Track will lead the continuous development of services under the motto 'Calendar is normalized'."

Oh Jung-min, CEO of Hidden Track, said, "'Baemin', a company that obtained data by inputting various schedule information, is our role model. We will also create business through schedule information." In terms of its business partners, he said, "Currently, sports business clubs, cosmetics companies, etc. are business partners. The calendar marketing solution is big in English but not in Asia, especially with a large number of Asian companies." He also added, "We are considering markets of Japan with a high share of iOS and Southeast Asia with a high share of iOS and Android phones."

On the other hand, the Smart Venture Campus, which is in the process of supporting companies, runs a variety of projects to discover and nurture talented young CEOs and specialists in the areas of apps, web, contents, SW, and convergence. It also helps promote the start-up of a pre-founder with a creative identity and actively supports the growth of early-start companies. The 4YFN also plans to actively support top domestic companies.

Meanwhile, the Global News Network, Aving News reported the most issues of CES, MWC, and IFA, which are world's top three tech exhibitions, during last 11 years. It is sending special reporters to MWC for this year as well; reporting major issues in the world market and introduce Korea's major companies all over the world. Currently, Aving News is covering and reporting more than 300~1000 overseas exhibition news every year.

→ Go to 'MWC 2018' news special page

Global News Network 'AVING'
by Lee Eun Sil ( )

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