The GSMA Innovation City will be at Mobile World Congress 2018 once more, offering visitors with an opportunity to discover how mobile products and services are helping to create a better future for citizens and businesses around the world.
The interactive exhibition space, which welcomed over 30,000 visitors last year and is one of the key attractions at Mobile World Congress, covers the latest innovations in mobile from artificial intelligence (AI) to 5G through a range of hands-on, experiential demonstrations that illustrate how mobile impacts virtually every aspect of our lives in sectors such as transport, health, agriculture, industry, home and retail.
"From chatbots to 5G, the GSMA Innovation City includes the very latest developments and innovations in this fast-moving industry and frames them in a consumer context via immersive, interactive demonstrations," said Michael O'Hara, Chief Marketing Officer, GSMA. "One of the most popular destinations at Mobile World Congress, the City is a one-stop shop for the latest developments in our industry and we encourage all attendees to visit this year's showcase."
At the heart of the event and next to the Conference Village in Hall 4 in Fira Gran Via, the City is supported by leading brands including Cisco IoT, Huawei Wireless X Labs, KT Corporation, Sierra Wireless and Turkcell/Lifecell Ventures and Zain as well the GSMA's key programmes and initiatives including Future Networks, Identity, Internet of Things, and Mobile for Development. The City will also include examples of the GSMA's work supporting the United Nations Sustainable Development Goals (SDGs).