AVIVGAME introduced that App marketers are starting the playable advertisement production service that is the one of most expected advertisement type.
The general game users knows the game through advertisement and executes by downloading the game. However, sometimes with game different with the advertisement, there are some cases that they leave the APP with the disappointment. The Playable Ads that can supplement these problems is spotlighted as new mobile game advertisement trend.
The participating rate for the advertisement can be increased by supplying actual experience of the mobile game through Playable advertisement, and also the increase of prevention of leaving the APP and retention after APP download and LTV(Life Time Value) can be expected. Moreover, the Playable Ads dims the boundary of app and advertisement, which enables interaction with the advertisement for more longer time through the user's App experience.
AVIVGAME is producing brand minigame based on HTML5 through analysis of customer company's requirements, and based on the advertisement understandings in the advertisement ecosystem that is changing rapidly, they said that they will make their efforts for Playable advertisement producing that meets the advertisement objectives.