Kitchen & Bath Korea 2017 (KINBA 2017), organized by TV Chosun and Thefairs Co. Ltd. was held in Kintex, Ilsan from November 2 (Thr) to 5 (Sun).
KINBA 2017 is the first kitchen and bathroom exposition in Korea with 120 domestic and foreign kitchen and bathroom companies from 20 countries participating.
KINBA 2017 was based on keywords such as "eating and drinking" and "exploring high life," where visitors met various domestic and foreign companies in the kitchen industry such as kitchen appliances, kitchen equipment, kitchen systems, table decorations, as well as companies in the bathroom industry such as bathroom appliances, bathroom equipment, bathroom supplies, beauty products and so on. Visitors were able to understand the kitchenbathroom culture and the latest trends.
The Korean kitchen and bathroom industry market is expected to grow more than 15% annually by 2015, and by 2020 it is expected to reach $ 30 billion and $ 8 billion, respectively. KINBA 2017 invited 47 domestic and foreign buyers to support the growth of small and medium sized companies in the domestic kitchenbathroom field, and held distribution consultation meetings. The total amount of consultation reached 40.6 billion won.
On the other hand, MCN marketing is developing on the basis of SNS recently, and it is approaching to the public with natural advertisement that is not artificial. In KINBA 2017, MCN Live Studio filmed free promotional videos to support small and medium-sized businesses' marketing during the exhibition period.
In addition, "Zero Marketing" (marketing solution for increasing the profits of the interior industry workers) seminar hosted by Korea Interior Consumer Association and ADUP Co. Ltd., as well as the seminar with the theme of "Innovative interior tips saving 30 million won per day for 2 hours effort" were held to help both participating companies and visitors.
In addition, 'World Food Championship', the largest cooking competition in Korea in the second half of the year, was held to share various information for the globalization of Korean food and provide visitors with various spectacles.
Thefairs Co., Ltd., the organizer of KINBA 2017, said, "Through this year's exhibition, we have been able to see the growing interest and growth in the kitchen and bathroom field. In the future, we will grow into a worldwide exhibition that will contribute to the revitalization of the domestic market and the growth of the kitchenbathroom sector by various domestic and overseas BIZ-matching. "