[2017 BISS] Treksta Presented 100% Satisfactory Cobra Series that Achieved a Tremendous Sales Volume
[ Lee Eun Sil 2017-11-02 ]  

Treksta participated in Busan International Shoe Show (BISS) held in BEXCO from Thursday, November 2 to Saturday, November 3 for 3 days, exhibiting Cobra X Gore-Tex.

The Cobra 930 GRX, which was exhibited this time, has the lightest weight (335g) of the previous Cobra series. It has the midsole that catches the feet even in the event of an external shook, the Gore-Tex material that is strong in water and moisture, and the Ortholite insole. Combining boa-dial that enables to put it on fast, it is a heritage model that integrated all the know-how of Treksta.

Introduced for the first time in 2005, the Cobra series, which achieved the cumulative sales of one million as a single item for the first time in Korea in 2013, is steadily increasing sales by more than 100 thousand shoes each year. The booth in this fair was also composed of authentic heritage concept that can feel the history of the previous Cobra series.

"All of Tresta's know-how is concentrated in this heritage mode," an official said. "It will be the best shoes for those who enjoy various outdoor activities with a pair of shoes."

Meanwhile, BISS is Korea's only one Shoe Exhibition, which a lot of various global shoes brand, overseas buyer, and Korea's distribution MD participates. It holds the conference by inviting 150 shoes distribution MD of 70 overseas shoes real buyer such as Europe, United States, China, Japan, and Southeast Asia, as well as Korea's large department sore, mart, and online shopping mall. In particular, it is receiving attraction due to large booth line-up, and as the most overseas shoes companies participated.

Global News Network 'AVING'
by Lee Eun Sil ( )

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