[MIK BEAUTY] 'ATOCLASSIC', The Korean Dermacosmetic Brand Entering the Leading Beauty Market, USA to Japan
[ eunjung yu 2017-04-13 ]  
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Atoclassic was developed by WOOBO Korean Medicine Clinic, which boasts a 100-year history over three generations. Utilizing Korean dermacosmetic trade secrets, Atoclassic has developed a skincare line that's proven to be both safe and efficient by replacing harmful synthetic additives with natural Eastern herbal ingredients such as chrysanthemum extract, the restorative properties of which have been proven in Forensic Science International.

Dermacosmetic—a combination of the words "dermatology" and "cosmetic"—represents a skincare line developed by various skincare experts such as pharmacists, dermatologists, cosmetic surgeons and Eastern herbal medicine practitioners. With having treated over 300,000 patients, WOOBO Korean Medicine Clinic is Korea's foremost dermatological center; in 2014, it was selected by the Korean Ministry as an outstanding dermatological clinic, then awarded by the National Assembly's Health and Welfare Committee.

Atoclassic is sold in four main duty-free stores in Korea, including Shinsegae and Galleria as well as the multinational H&B store Watsons, which has over 130 stores nationwide.
Safe to use even for the most sensitive skin, the brand is quickly drawing popularity, especially among women in their 20s and 30s.

Atoclassic products were proven to be non-irritating through various testings in Korea and have passed the rigorous PMDA testing performed by the Japanese Ministry of Health, Labour, and Welfare as well as the SGS cosmetic testing. The brand's popularity is fueled by the fact that it's safe for sensitive and delicate skin.

The skincare line has even recently succeeded in entering the U.S. market, which is virtually impossible to set foot in unless the brand has established its distinct identity and proof of restorative effects.

Atoclassic will be sold in various stores such as Sephora, Target and Macy's in New York City. Recently, Peach & Lily, a very famous global K-beauty business which works with QVC, has featured all nine products including the Real Tonic Soothing Origin Essence on the main page of their website.

Continuing its expansion from Korea, Macao, Hong Kong, Taiwan and the U.S., Atoclassic will soon be sold in Japan as well, which will be marked by the grand opening of Ginza Six (GSIX), a luxury department store in Tokyo on April 20th.

Global News Network 'AVING'
by eunjung yu (www.aving.net)

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