Ted World is a renowned animation firm created on 2008. Ted World is the creator of "Capsule Boy," popular TV animation series in China.
Capsule Boy is a story where 6.5 centimeters sized aliens visit an ordinary boy. The aliens become the boy's secret friends. The aliens appear as little toys in the human world for their size, and the story is based on their missions living as a toy figure in the human world.
According to the creator, the idea came out from thinking what if aliens could be found in our everyday lives, and what if they were small. The animation offers the exciting point of view using a vending machine – an everyday object – as the scene of the story.
6.5 centimeter seafood-looking like aliens were designed after drawing up what were the most familiar characters around us, and in result total of 5 Capsule Boys (Fikey, Joe, Juccumy, Lighty, and Rumble) shows their friendship with boy Eugene.
Capsule Boy's character IP market scores are outstanding. All first 3.5million products were sold out, and additional production is under process.
Commercialization using Capsule BOY IP is optimized on the target in its design and production. Even though there are some differences in the animation, on the toy production, lineups of pop-up, launcher, figure, and 5 ways combination figure were released.
CEO Jung Du Yeol of Ted World said "I am proud about making the character that is ready for global market with wide popularity base in Korean and China, and we will be presenting various products utilizing character IP from toy market to mobile games," and added "with the power we possess selling out millions of Capsule Boy toys in China, we promise you a good result in the global market".
According to the related officials, currently AR mobile game was released in China with the power of popularity of the animation. The content of the mobile game is to defeat villains appeared on the AR card with Capsule Boy characters. Furthermore, various other games are under development, and will be released soon.
Currently in Korea, Capsule Boy received great response from children through experience zone of 2016 Character Licensing Fair. Officials predict with the increased distribution of smartphones, the main target of the Capsule Boy IP is around 4 to 10 years old.
TV animation series was broadcasted in KBS Tooniverse Season 1, Animax, and JEI Tv, and the animation recorded number one target ratings among the other competitions aired at the same time, showing its marketability and education aspect.
Currently season 2 is under development with target air date in 2017, and Ted World, with its ample experience in foreign distribution and content planning, is currently undergoing various foreign major content firms to increase the market size of the global Capsule Boy IP.