Zenpia, Korea's domestic cosmetic brand, (CEO: Jeong Jin-oh, http://www.secretkey.co.kr) participated in Made In Korea Conference & Networking Party (MIK1111) held at Seoul Hyatt Hotel with the support of SBA, to introduce a natural recipe makeup brand, "Secret Key."
"Secret Key" is a cosmetics brand that aims for high quality and affordable price that is not just luxury cosmetics, but has been showing high growth since its establishment in 2006. The main products of the secret key are angel cream, so fast shampoo and tattoo line make-up set. They are exported to more than 20 countries including Taiwan, Canada, and USA.
It is the concept of the "Secret Key" to find the key for beauty in nature, to unlock the key in natural science, The Secret Key is K-Beauty, which is one of the few cosmetics produced domestically nowadays.
Also, they show the high quality of luxury cosmetics at reasonable prices, and it is a product that anyone can use with confidence based on natural extracts. It has a wide variety of products including base, make-up, body, hair, and more.
The company is exporting about 25 of the world's secret keys, which is expected to increase by about 30% this year. Of these, overseas sales account for 30%.
An official of Zenpia said, "We will accelerate the launch of the Chinese market in accordance with the increase in sanitary licensed items. We will strive to find new market buyers that have not yet sold in the Americas, the Middle East and South America. We will make sure we meet customers around the world."
On the other hand, MIK 1111 is a premium trade show that could not only seek rational and effective method but also maximize the marketing effect and attain business creation opportunity. It was cosponsored by Chinese media YESKY, which holds more than 10 million monthly subscribers and global news network Aving News. USA's 'Ubergizmo', Finland's 'Arctic Startup', Vietnam's 'VietnamPlus', Indonesia's 'Female Daily', Malaysia's 'The Rakyat Post', China's 'Elle China' and Japan's 'PRONEWS' also joined as foreign press. Furthermore, 13 channels of Chinese MCN known for 'Wanghong' also participated to introduce the excellence of Korean products to Chinese customers.
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