URG received K-Beauty 2016 Editor's Choice Award with "Shangpree Premium Modeling Mask" at K-Beauty Expo 2016, which ran Oct. 13-16 at KINTEX.
It is a different kind of modeling mask that does not need water. It changes straight from powder to cream without adding water, and it provides the moisturizing effect on the face that comes exclusively from modeling masks.
It cools down and calms the skin, and it comes in gold, silver, and black for different types of skin. Gold is for moisturizing, silver is for brightening, and black is for water and oil balance.
It does not leave any residue and falls off clean. It sticks right onto the skin without any space so that the absorption of the nutrients is maximized, leaving skin moist and resilient. It is made naturally with extracts of seaweed, plant, and aloe Vera.
Kim Yun-mi, a manager of Shangpree, said, "Our mask can hold moisture for up to 72 hours, and this made it popular in the US premium market. It will also be introduced in Harrods, and will contribute to Korea being a maker of global premium cosmetics."
K-Beauty is the trade show especially designed for the beauty industry, with the latest products and trend in one spot. This year's show was prepared with tips for the Korean cosmetic companies to enter the global market.
The award "K-Beauty 2016 Editor's Choice" hosted by the official media partner of K-Beauty, AVING News is given to the companies with innovative products selected by the foreign media.
Five media with the power of influence in the beauty industry and consumers, MyFatPocket(www.myfatpocket.com), Sohu Fashion(fashion.sohu.com), VietnamPlus(www.vietnamplus.vn), The Rakyat Post(www.therakyatpost.com), and AVING News(kr.aving.net) have selected the most innovative products, and they have been displayed in a specially prepared section, "Top 10 Innovative Product Showcase".
The following is the list of 10 K-Beauty 2016 Editor's Choice.
♦ Sohu Fashion
- BP Med Cosmetics
♦ The Rakyat Post
- J&G Cosmetics
- YSJ Company
♦ AVING News
→ Go to 'K-Beauty Expo 2016' news page