Befine launched Stand Pouch 2, a dedicated stand pouch for all MacBooks
[ Kevin Choi 2016-07-06 ]  

Befine (CEO: Myeong Kwan Lee,, an IT accessory specialty manufacturer, launched two types of "Stand Pouch 2," an upgraded model of the existing "Stand Pouch 1".

The two newly launched models are - a stand pouch that can be used seamlessly for both the Apple MacBook Air 13" and MacBook Pro with a 13" Retina display, and a stand pouch especially crafted for the New MacBook 12".

The newly launched Stand Pouch 2 consists of an upgraded pouch material and the color has been upgraded from the selection offered for the Stand Pouch 1, a product that received favorable customer feedback in Korea and overseas. The new stand pouch enjoys the simplification of unnecessary functions while maintaining the popular functions and design of Stand Pouch 1.

Since the Stand Pouch 2 is equipped with both storing and stand functions, which are motivated by the innovative functions of the Smart Cover, the whole series of products is expected to receive positive feedback and favor from customers as an "it" item, allowing users to enjoy a more convenient MacBook life.

With its excellent storing and stand functions, this product offers an excellent portability and practicality since it can be used as a dedicated stand when used with a MacBook, and as a simple cover pouch while on the go.


With respect to functionality, it helps users avoid hand and neck strain even after typing for a long period of time since it naturally secures the most comfortable typing angle for the wrist when opened with a MacBook. It also offers the sturdiness of fixing the MacBook in the most secured way by using Befine's exclusive know-how.

Even though it is manufactured in such a sturdy manner, so as to securely protect any MacBook series product, it occupies only a small space thanks to its light and slim design. In addition, since all of its manufacturing is carried out in-house, it has enhanced the materials and quality of the pouch, while lowering its consumer price.

Since high-quality natural cowhide on the pouch cover and the front side of the product to emphasize its design elements, it gives the product a sophisticated look. The color and material combination was discovered after working with several hundred samples in order to find the optimal combination.

In particular, it is worthwhile to notice the fact that a candy red color has been added to this series of products due to numerous requests from women. The product comes in a total of four colors (black, candy red, navy blue and dark tan) and the suggested retail price for the Stand Pouch, both for the MacBook Air and Pro with Retina display 13" is KRW42,000 while the Stand Pouch for the new MacBook Air 12" is priced at KRW39,800. The same prices apply for overseas markets.

Users can purchase the product at most online stores including the Befine Mall ( It is also available at Apple premium stores such as Willis and Neptune among others.

Meanwhile, all models of the Stand Pouch 2 are manufactured in Korea and shipped under strict quality control. Since it is popular in overseas markets, it is exported to Japan, Hong Kong, the Philippines, Taiwan, Indonesia, Australia, Germany, UK, France, Mexico, Etc.

Global News Network 'AVING'
by Kevin Choi (

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