[2015 This Year's Products Video] MARCCAIN'S 'F/W COLLECTION LINE'
[ Julie, Son 2015-12-16 ]  
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European premium women's fashion brand MARCCAIN (www.marc-cain.com) won the prize in fashion from 'VIP (Very Important Product) ASIA AWARD 2015' which selects and awards spotlighted Asian products of this year.

MARCCAIN showed 2015 F/W collection line and sports line in the event.

MARCCAIN, global premium women's fashion brand, was founded by Helmut Schlotterer in 1972 and successfully extend their domain in the market. Headquarter in Bodelshausen, German manages its global business. MARCCAIN's products are sold in more than 2000 shops in 60 nations all over the world and they invest in headquarter facilities, warehouse, R&D, management and manufacturing with € 8,200 to enhance their competitiveness from 2007 to 2014.

MARCCAIN strictly observe social and environmental standard, designated by law, which is well-known to be strict. They never use animals' leather and fur which were slaughtered in unethical and immoral way. 100% of products are made in headquarter in Italy by using Italian high-quality fabric and superior raw material. The last manufacturing stage (sewing), is proceeded by affiliated companies in Rumania and Hungary.

A German brand, MARCCAIN, is famous for technique and it shows high tech fashion by utilizing ink jet print system, seamless knitting technology, fast fabric printing, high tensile thread manufacturing technology and etc.

They instituted the world's first automatic knitting in 1970s, maximized wearing sensation by using seamless knitting technology and have the world's best fast fabric printing technology which has a specialty in natural color. Since 2013, MARCCAIN has developed skills of maintaining quality and handling supplies.

David Lee, branch manager of MARCCAIN says "MARCCAIN grows annually. Rather than targeting specific age group, MARCCAIN secures customers from 20s to 50s. It means that we're proud of our design and quality. The activity range of MARCCAIN has been extended. Awareness of MARCCAIN is quite firm in Korea fashion market, so we look for the way to be recognized. You can find MARCCAIN in any department stores after few years.

MARCCAIN can be found in Daegu Debec Plaza, Daejeon Galleria Timeworld, Suwon Gallria, Gangnam Lotte department store, Chungcheong Sinsegae and Hyundai department store.

(Korean celebrity and MACCAIN's spokesperson, Hong Rok Ki, is giving a speech about MACCAIN)

(Picture description: A panoramic view of 'VIP Asia Awards 2015' event hall)

'VIP ASIA Awards 2015', an awards ceremony that recognizes 100 brands that have brought honor to Asia, was held in the Grand Ballroom at Grand Hyatt Hotel on November 25. Two hundred guests, including those from award-winning companies and related officials, participated in the event.

In particular, this year, the event prepared a video documentary to celebrate the 10th anniversary. The documentary received much attention by delivering on the mega-trends of the global market and keen strategy and know-how of advancing into foreign markets, which were gathered by reports worldwide in the past decade.

Furthermore, foreign press in partnership with AVING News visited the event and had interviews with participating companies. After the awards ceremony, they conducted in-depth reports and reported them across the Asian region at 'After Press Media Day'.

'VIP ASIA Awards' is an awards ceremony that selects products originating in Asia that can lead the way in global history, culture, and economy -- all the while giving value to the Asian region. The purpose of the event is to pass down the value to future generations. Each year, the event has selected 100 products, people, promotions, and places that will bring and has brought honor to Asia in the last 10 years. The event acts as a bridge for domestic companies' overseas expansion through the simultaneous reporting of news in English and Chinese.

→ Go to 'VIP ASIA Awards 2015' news page

♦ This year's invited foreign media in partnership with AVING News

• XINHUANET – media organization that specializes in Korea-China exchange and Chinese culture and celebrities
• YESKY - an influential IT media organization in China
• VIETNAM PLUS - Vietnam's best comprehensive news site
• FEMALEDAILY - Indonesia's best online beauty portal
• MOMMIESDAILY - Indonesia's best online childcare portal
• YOUR STORY - India's No. 1 startup media organization

Global News Network 'AVING'
by Julie, Son (www.aving.net)

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