Samsung to launch its eco-friendly handset 'Reclaim' in U.S
[ Grace Won 2009-08-07 ]  
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SEOUL, Korea (AVING) -- <Visual News> Samsung Electronics launched its eco-friendly handset 'Reclaim' in the United States via Sprint, which is designed with environmentally-responsible components and fully recyclable packaging, making it the perfect wireless phone for the eco-conscious consumer.

Its bio-plastic material, made from corn makes up 40 percent of the Reclaim's outer casing. Samsung Reclaim is free of polyvinyl chloride (PVC), phthalates, and nearly free of brominated flame retardants (BFR): three materials commonly targeted on green electronics guidelines.

The outer packaging and the phone tray inside the box are made from 70 percent recycled materials. The images and text on the box as well as the phone warranty information are printed with soy-based ink.

"Samsung Reclaim is more than just an eco-centric device, it's also a powerful and stylish phone that's easy-to-use," said Omar Khan, senior vice president of Strategy and Product Management for Samsung Mobile. "When you combine the Reclaim's impressive feature set with its bio-plastic hardware and eco-centric packaging, you're using a phone that is good for you and the environment."

The Reclaim is the most full-featured qwerty phone launched by Sprint at less than $50. It will be available on August 16 in all Sprint retail channels.

(Picture: Samusng had unviled its solar-powered full touch phone 'Blue Earth' at MWC 2009)

Samsung was recently named as the second highest rated company in Greenpeace International's Guide to Greener Electronics scorecard. The research rates electronics manufacturers on reducing the climate impacts of products and operations, responsible recycling and takeback of unwanted electronics and the elimination of toxic materials from the products themselves.

Samsung recently adopted a new green management initiative with comprehensive goals intended to make Samsung a leading eco-friendly company by 2013.

Global News Network 'AVING'
by Grace Won ( www.aving.net)

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