Aving News met the smart education content company iCubis (CEO Jang Uk-gi, www.icubis.com) at the site of "SLUSH 2015", a global startup conference.
(Picture description: Hwang Geun-ha, team leader of the design planning department, at 'SLUSH 2015')
What kind of company is iCubis?
Founded in 2012, iCubis is a character content company that consists of professional designers and content planners. iCubis is developing characters for children and kidult characters for adolescents and adults. We are also planning customized contents for each character and providing smart education contents that are combined with educational contents.
iCubis enables children to study in a fun way through easier and more beneficial educational contents -- not just through cramming education. Furthermore, we are also providing mysterious and unique characters to adults that are lacking in character content service. This allows them to return to the innocence of their childhoods again.
(Picture description: iCubis' character 'Muddly Monster')
Please tell us about iCubis' major business models and products.
iCubis is developing appropriate characters for children, adolescents, and adults, and providing customized contents for them. Currently, iCubis is focusing on providing smart education contents to children, through the character brand "Easy&Elly" and "Muddly Monsters".
Among them, "Easy&Elly Phonics", an English education service targeting 3- to 5-year-old children, is a convergence content that combines education, games, and animations with phonics education. The service can teach children speaking, listening, and writing comprehensively. And by using 3D animation, it keeps children excited while studying.
"Muddly Monsters" targets 5- to 7-year-old children. "Muddly Monsters" is also a convergence content that combines animations, education, and games. It was developed to help children's appropriate behavioral development, along with English education. We used various types of game elements, so that children can enjoy the educational contents. The unique characters and animations that show personalities can draw children's attention.
I heard the company is focusing on entering foreign markets. What are your target countries, and what is iCubis' competitiveness in foreign markets?
Currently, we are focusing on English education contents for adolescents. Any country that teaches English can be iCubis' major target. In this global trend where fun learning methods are recognized, the biggest advantage is our self-learning method through fun games. We can say that our target is Asian countries with high levels of English education enthusiasm, as well as the U.S and European countries.
Furthermore, another advantage is our storytelling-type education content, which provides both education and fun by using character licenses that have gained recognition from people through an animation.
Please tell us the reason why the company participated in 'SLUSH 2015' and how it will develop its business through this exhibition.
iCubis has developed "Easy&Elly" and "Muddly Monsters" over a long time, and now, related mobile education contents are scheduled to be launched. We are also expanding our business into various types of multi-contents through diverse platforms. At this point, by showcasing iCubis' contents to European markets, we would like to introduce our own unique style to the international market. Furthermore, as the European markets are also our target, we want to share various opinions in those markets.
In the future, we will provide not only English but also diverse language education services, all through characters from "Easy&Elly" and "Muddly Monsters". We will also commercialize our character brands and start many other MD businesses.
The National IT Industry Promotion Agency of the Ministry of Science, ICT and Future Planning selected the five most outstanding companies at the K-ICT Smart Content Center. The selected companies participated in "SLUSH 2015", a global startup conference held in Helsinki, Finland, and showcased domestic smart content technologies and services until Nov. 12, local time.
Article - Reporter Son Eun-gyeong / Video - Reporter Gwon Se-chang