SEOUL, Korea (AVING) -- <Visual News> PENTAX announced the launch of its lens-interchangeable digital SLR camera 'K-7' in Japan market in the end of June. Despite its compact, lightweight body, this new model brings together a wide array of advanced functions and user-friendly features with outstanding reliability and operability. This makes it possible to enjoy high-quality digital SLR photography with great ease.

The K-7 incorporates a newly developed CMOS image sensor measuring 23.4mm by 15.6mm and featuring a high-speed, four-channel image data readout. With approximately 14.6 effective megapixels, this image sensor can faithfully and accurately reproduce fine-detailed, gradation-rich images. With the adverse effects of digital noise greatly reduced, the sensitivity can be increased from ISO 100 up to the highest level of ISO 6400.

The K-7 features the newly developed PRIME (PENTAX Real Image Engine) II, an upgrade of the original PRIME, as its imaging engine. This new imaging engine offers greater data-processing speed and produces better-quality images with richer gradation and more accurate color rendition. It also offers high-speed movie data transmission.

In addition, it has added several user-friendly features, including video recording, high dynamic range (HDR), and automatic horizon correction. It is expected to be available for around between 130,000(JPY) and 140,000(JPY).

Global News Network 'AVING'
by Grace Won ( www.aving.net)