MontBeer to Unveil Strawberry Juicy Ale and Premium Ales Aged in Barrels at KIBEX 2024, Pursuing the Value of Premium Real Craft Beer
MontBeer (CEO Kim Jin-yong) announced its participation in the Korea International Beer Expo (KIBEX 2024), which will take place at COEX in Seoul from April 11th to 13th.
Located in Sokcho, Gangwon Province, MontBeer is a craft beer factory and pub that started commercial brewing based on over ten years of experience and know-how in home brewing. It pursues the value of premium, real craft beer with only pure, high-quality ingredients. It offers 17 premium craft beers and releases new products yearly.
The flagship offering at this exhibition is the "Strawberry Juicy Ale," a unique style of strawberry beer that contains domestically grown fresh strawberries and is produced only in the spring season as a seasonal product. It will also introduce its signature beer, "Round Midnight 12," a long-aged, high-alcohol premium ale. It is aged in bourbon barrels for a year, then undergoes secondary fermentation and lagering in bottles for 3-6 months.
Since its opening in 2017, MontBeer has considered producing high-quality premium beer its most important value and won six awards at KIBA in 2023.
In the second half of this year, MontBeer plans to expand the lineup of Round Midnight 12, a premium beer aged in bourbon barrels, into four varieties and develop new products using local ingredients and natural fermentation, taking advantage of Sokcho's clean natural environment.
MontBeer is currently distributed through two direct stores in Sokcho and the Yeongdong area of Gangwon Province. Still, it aims to gradually expand its delivery locations to Seoul and the metropolitan area.
KIBEX 2024 is a comprehensive event covering this year's beer trends and the brewing industry. This exhibition, which provides a crossroads of industry trends and global networking opportunities, offers a valuable platform for stakeholders in the beverage industry. Taking place simultaneously, DRINK SEOUL provides a convenient option to explore various beverage industries, including premium traditional liquors, wines, distilled spirits, and non-alcoholic beverages, all in one place. KIBA (Korea International Beer Award) and KIBCON (Korea International Beer Conference) will also be held during the exhibition. Additionally, side events such as new product showcases, wine & traditional liquor seminars, and 1:1 business matching programs are arranged.