CRT LAB Inc. (CEO Kim Yong-Jae) participated in SLUSH 2022, an event for startups held in Helsinki, Finland from November 17 (Thursday) to 18 (Friday).

CRT LAB started out as a limited liability company in Rhode Island, U.S., in September 2015. The service provided by the company is designed to help new entrepreneurs build brand identities, in addition to helping designers around the globe find projects that suit them.

In this year's exhibition, the company showcased ‘DeeO,’ a service that targets entrepreneurs in their initial stages of building a business who need a brand strategy. The service considers the needs of new entrepreneurs, who find traditional branding companies too costly, and offers the BI that startups need at a reasonable price through automation.

Not only does the service offer personalized design through preference-based client-designer matching, but it also guarantees quality with continuous designer QC and management. In addition, the company offers services for international users by breaking down language barriers through objective questions and having a North American corporation.

SLUSH is a renowned Northern European global startup exhibition, first held in 2008, where startups from all around the world meet major investors in Europe and Finland. The companies participating in SLUSH 2022 took part in promoting their companies by running the K-STARTUP Pavilion, the side event “K-STARTUP Demo Day,” and networking with professional investors using a matchmaking tool.

[Helsinki, Finland=AVING & Lecafedugeek Special Report Team – Joseph Choe, Dongkwan Kim, Mokkyung Lee, Leo Thevenet]