[CEATEC 2010] HLDS to launch world’s first SSD embedded Optical Disc Drive 2nd Generation, ‘Hybrid Drive’

SEOUL, Korea (AVING) — <Visual News> Hitachi-LG Data Storage Inc. (HLDS), a global leader and technology innovator in optical disc storage (ODD) revealed to introduce SAT 6.0Gbps based 2nd Generation, ‘Hybrid Drive’, as a successive product to ODD Hybrid Drive 1st Generation introduced in Taiwan last June which was loaded with SSD(Solid State Drive) for the first time in the world, at CEATEC 2010 held in Makuhari Messe, Japan, from October 5 to 9.

The 2nd Generation, ‘Hybrid Drive’, is an innovative product equipped with SATA III(6.0Gbps) based improved speed, and a comprehensive SATA port, by accumulating ODD & SSD circuits in a integrated PCB. This is a perfect reincarnation of the previous ODD structure, and users of all PC products can utilize HDD, ODD, SDD at the same time without having to change the entire system, by just exchanging the previous ODD.

Differentiated functions have been added to the Hybrid Drive such as the Green Playback; a low electricity- Title playing technology, and a comparison of real functions between Hybrid Drive applied products and non applied products of AIO(All-in-one) PC, Mini PC, HTPC, Gaming/Premium Notebook, will be introduced at this CEATEC 2010.

PC News Media K-Bench(www.kbench.com) and Editor of Betanews(www.betanews.net), who recently progressed Benchmark of the 1st Generation Hybrid Drive, foresaw that 256 GB supported 2nd Generation, ‘Hybrid drive’, will play big roles in the distribution of SSD, as SSD will be seen as a tool for driving OS & Application through Hybrid Drive, such as for decreasing PC Booting time and Performance increase, no longer as just a simple saving apparatus.

To support this, according to the Benchmark progressed by PC News Media ‘Betanews’, there seems to have been discrete differences between 1st Generation ‘Hybrid Drive’ and general Hard Disks, in PC System( Windows 7 64bit Ultimate Edition) Booting time where each respectively recorded 16 sec and 29 sec, in Starcraft 2 Battlenet Loading time where each respectively recorded 20 sec, 38 sec, etc. (PC System Specification : 1st Generation ‘Hybrid Drive’ and 2.5inch 5,400RPM 320GB Hard Disk each on Intel Celeron Dure Core SU2300, DDR3 4GB Memory , ION Based ITX System) In addition, relations explained that results will become more dramatic once various Applications are installed in the PC.

[Benchmark 1] URL : http://us.aving.net/news/view.php?articleId=170360
[Benchmark 2] URL : http://us.aving.net/news/view.php?articleId=170345&mn_name=

“We are very excited about the potential of this ground-breaking product. Once Hybrid Drive is loaded in all PC products including AIO, Mini PC, and Notebook, a new solution will be provided for user classes who were previously unsure of purchasing SSD. And Hybrid Drive also enables a smaller PC foot print (under 12″ tablet PCs such as the Ultra Mobile PC, for example) by removing the HDD or SSD from the motherboard and just having Hybrid Drive with SSD as its primary storage” stated HLDS Chief Marketing Officer YK Park.

Meanwhile, HLDS has formed a strong cooperative Partnership with PC Platform, NAND, PC manufacturers, such as AMD, MICRON, MONEUAL, SHUTTLE, AVERATEC, etc, for a successful market release of Hybrid Drive, and as a result, AVERATEC All-in-one PC, SHUTTLE Slim PC, MONEUAL HTPC loaded with Hybrid Drive is to be introduced through the HLDS booth at CEATEC2010, also the field for experiencing real differences between Hybrid Drive loaded products and non loaded products opened for Premium Notebook as well.

Micron’s leadership in NAND flash memory design continues to spark new application uses for the technology, such as with the HLDS Hybrid Drive,” said Kevin Kilbuck, director of segment marketing in Micron’s NAND Solutions Group. “HLDS is using Micron’s industry-leading 8-gigabyte, 25-nanometer NAND flash devices in their Hybrid Drive. These devices are small enough to fit through the hole in the middle of an optical disc – ironically, a disc that could even be used in their new Hybrid Drive.”

“AMD’s latest 8-series chipsets have both the required hardware and driver support for HyDrive, including SATA port multiplier support, which enables combined optical and solid state functionality in the HLDS HyDrive”, said AMD’s Niles Burbank, Senior Product Manager for AMD’s Platform Solutions.

HLDS Hybrid Drive is a right solution for their Ultimate Slim PC/All-in-one PC/HTPC and it makes their products to be more powerful, positively considers to apply this Hybrid Drive for the next coming new line-up, and participates in CEATEC 2010 first with its conceptual sample, in cooperation with HLDS.

Actually, MONEUAL will deliver the very first launch of Hybrid Drive through their Family PC in October 2010, showcasing home theater quality performance.

About Hitachi-LG Data Storage
Hitachi-LG Data Storage, Inc.(HLDS), a joint venture of Hitachi Ltd. and LG Electronics Inc., has been maintaining Global No.1 position in the world optical storage market since its establishment in 2001.
Based on the source technology from Hitachi Ltd. and the application technology from LG Electronics, Inc., creating technical synergy effect between each other, HLDS has been able to become world’s leading company in the optical storage industry.
Also, due to its powerful market leadership, HLDS was able to maintain a No.1 global market share for 9 consecutive years since its establishment.
HLDS is still in its challenge to become the new “Total Storage Solution Provider” in the market by extending its business area to new storage devices such as NAS (Network Attached Storage) while also strengthening the existing optical storage leadership through cutting edge technology, strong marketing power and enhanced service structure for DVD-Rewriter, Blu-Ray/DVD-W Combination Drive, Blu-Ray Rewriter etc.

About Micron
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron’s common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

About AMD
Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com